Robusto, Rich amp Hearty, Old World Traditional Extra Chunky Garden.

They don't say, Do you want the extra chunky reduction, or ...?

And over the next 10 years, they made 600 million dollars off their line of extra chunky sauces.

You're telling me that one third of Americans crave extra chunky spaghetti sauce and yet no one is servicing their needs?

And in the words of Malcolm Gladwell, crack cocaine was the extra chunky version of tomato sauce for the inner city.

And for all those years 20, 30 years through all those focus group sessions, no one ever said they wanted extra chunky.

There are people who like their spaghetti sauce plain there are people who like their spaghetti sauce spicy and there are people who like it extra chunky.

And Prego then went back, and completely reformulated their spaghetti sauce, and came out with a line of extra chunky that immediately and completely took over the spaghetti sauce business in this country.

And of those three facts, the third one was the most significant, because at the time, in the early 1980s, if you went to a supermarket, you would not find extra chunky spaghetti sauce.

Mallory postulated that there is something in man that responds to the challenge of the mountain, and I wonder if that's the case whether there's something in the challenge itself, in the endeavor, and particularly in the big, unfinished, chunky challenges that face humanity that call out to us, and in my experience that's certainly the case.