Have We not caused thy bosom to dilate,

If you do try your muscles will tense, your pupils will dilate and your heart rate will increase.

So the headlights are eyeballs, the pupils can dilate, we have directional audio, we can throw sound directly at people.

And their pupils would dilate, they would recoil, then they would look down and swallow hard and start to tell me their stories.

This is the mechanism by which you lower blood pressure, by which you dilate the coronary arteries also, to let the blood be supplied with the heart.

Some situations, yes high stakes, maybe their pupils dilate, their pitch goes up, their body movements change a little bit, but not all the time, not for everybody, it's not reliable.

So basically a story, you get a physical reaction, your heart can race, your eyes can dilate, you could talk about, Oh I got a chill down my spine or, I could feel it in the pit of my stomach .

People simply lie on surveys, and so what you want to have is some sample where you actually bring those people into your building or you go see them, and you watch their pupils dilate as you actually ask them the question and see if that kind of diverges from the data you're getting when they're hitting your website or you're sending them questionnaires, and then you'll have a correlation to be able to figure out is that data valid or not?