Discounted twice.

The first three cost based pricing, value based pricing, or volume based pricing are all examples of fixed pricing tactics.

That's dynamic pricing.

So it tends to get discounted.

What is a discounted cash flow?

Because the alternative to pricing on cost is pricing on value.

There's a third type of fixed pricing, and that's called volume pricing.

That's all a discounted cash flow is.

They've just instituted dynamic pricing.

liked congestion pricing all along.

Whatever happens with congestion pricing and those technologies will be happening with road pricing.

And because of that, it is vastly discounted.

Cost plus market, value pricing, and volume price are all examples of fixed pricing tactics.

Pricing is kind of the tactics.

Instead of pricing based on cost,

But there's another type of pricing.

The price of this car is discounted fifteen percent.

Our company decided on flat rate pricing.

I'd like to discuss pricing with you.

Well, how else would you set pricing.

Fixed pricing is just like it sounds.

As we said, the same with pricing.

But how do you think about pricing itself?

Dynamic pricing is exactly what it sounds like.

I won't dwell on the pricing at all.

Revenue streams. And what s our tactics? Pricing.

And frankly, what we're learning here is a discounted cash flow.

And what congestion pricing is is that it's a technology trial and a psychological trial for something called road pricing.

The marketing department is responsible for pricing new service.

Another type of dynamic pricing is real time markets.

Again, two types of pricing models fixed and dynamic.

That revenue model is different than the pricing tactics.

Because we're going to do congestion pricing, we are going to do road tolls, gas taxes are going to become road pricing.

And you will see later that pricing is a tactic.

Then auctions like eBay are another example of dynamic pricing.

But what follows is then pricing. What is our tactics?

CA OK, so these are provisional numbers, no pricing guarantee.

You and I survive this I'm seriously rethinking my pricing, yeah.

This shows public support for congestion pricing of Stockholm, and you see that when congestion pricing were introduced in the beginning of Spring 2006, people were fiercely against it.

You're going to have an incredible advantage in thinking about revenue and pricing.

Do you have scalable pricing? Are you cross selling and up selling a lot?

So, the last example of this is congestion pricing, very famously done in London.

Reports have placed the killer in Florida, Detroit and Seattle, although the police have discounted most of these.

In London, the day they turned the congestion pricing on, there was a 25 percent decrease in congestion overnight, and that's persisted for the four years in which they've been doing congestion pricing.

But what's interesting is inside of each revenue stream, you may have different pricing tactics.