Another form of retailer are mass merchants.

That means bundling consumer credit with the retailer.

But the ninth largest retailer, the ninth biggest retailer in the world today is Aldi, and it offers you only 1,400 products one kind of canned tomato sauce.

Who would have thought that a mass retailer could make money by going green?

Bing Capital's acquisition of Edcon, a large retailer, is testimony to the confidence they are starting to place in the economy.

Being a retailer, it is a play on the belief that this middle class that's growing will continue to grow, that the boom and the confidence in consumer spending will continue.

If you're a smart retailer, then, you will put a very expensive item that nobody will ever buy on the shelf, because suddenly the 33 wine doesn't look as expensive in comparison.

A retailer in the United States called Sears had a line of tools that they sold to people who made things and their product line always had three types of products good, better, and best.

And so a retailer, if you were to go into a wine shop and you had to buy a bottle of wine, and you see them here for eight, 27 and 33 dollars, what would you do?

What they do have is micro finance, but you're going to severely diminish the value proposition of your clean energy product if you expect somebody in Haiti to go out, get a micro loan, go back to the retailer, and then buy the clean energy product.