So Jawbone is a project that you're familiar with, and it has a humanistic technology.

It makes the personal universal, transcends the individual, and makes a story timeless and humanistic.

Maybe we can't just erase 500 years of rational humanistic thought in one 18 minute speech.

This is an Oxford trained economist steeped in humanistic values, and yet he agrees with the high pressure tactics of Shanghai.

And again, the humanistic sketch, the translation into the public space, but this very, very much a part of the ecology.

This is the stuff those reviewers don't know about and aren't listening to and this is the kind of research I recommend to those who want to do humanistic work.

So the humanistic ideal is very, very strong in all this work, encapsulated perhaps by one of my early sketches here, where you can see greenery, you can see sunlight, you have a connection with nature.

But the other thing that is humanistic about Jawbone is that we really decided to take out all the techie stuff, and all the nerdy stuff out of it, and try to make it as beautiful as we can.

I should say that Interval is really a humanistic institution, in the classical sense that humanism, at its best, finds a way to combine clear eyed empirical research with a set of core values that fundamentally love and respect people.

So, all of these projects have a humanistic sense to them, and I think as designers we need to really think about how we can create a different relationship between our work and the world, whether it's for business, or, as I'm going to show, on some civic type projects.