Intangible, doctor.

What's an intangible?

Amortization is intangible.

Maybe they're intangible assets.

Multicultural heritage?

UNESCO Cultural Heritage site.

And all of this is very intangible.

They are very intangible at this point.

Fuji was designated as a World Cultural Heritage and not World Natural Heritage.

We have a rich historical heritage.

It's protecting five World Heritage sites.

the land, the aquifers, our cultural heritage.

Fuji is designated as a World Heritage.

A cultural heritage is handed down to posterity.

This is part of Africa's indigenous political heritage.

And there's all sorts of intangible assets that you might amortize.

Amortization is the exact same thing, but it deals with intangible assets.

And you eat away the heritage, devouring (everything) indiscriminately,

This building should be kept as a national heritage.

We must all take care to preserve our national heritage.

Some of my heritage is little unique for a comedian.

Venice and Hiraizumi are both registered as World Heritage Sites.

Mt. Fuji was inscribed on the UNESCO's World Heritage list.

Mt. Fuji was officially designated as a World Cultural Heritage.

The Taj Mahal is a UNESCO world heritage site in India.

It's unlikely... ...but you're not from a multicultural heritage, are you?

Rory Sutherland I'm not sure this isn't the most perfect example of intangible value creation.

Knowing where your heritage is what you have done in the past.

Two years ago, we were approached by a partner of ours to digitally preserve an important heritage site, a UNESCO heritage site in Uganda, the Royal Kasubi Tombs.

So what we've been suggesting is that we either need to amend the World Heritage Convention, so that it can adopt and urge universal protection of these World Heritage sites, or we need to change the name and call it Half the World Heritage Convention.

Thus (it was), and We gave them as a heritage to another people.

But at the same time we are reconnecting and reasserting our Arab heritage.

Our heritage is much more than our collective memory it's our collective treasure.

Even so. And We gave them as a heritage to the children of Israel.

It was no longer true to its heritage no longer true to Walt Disney.

The American Heritage Dictionary, The Encyclopedia Britannica and even our proud sponsors, the Google.

This isn't your job anymore, you'll have to inform the Heritage Ministry. You're right.

So an intangible asset, we can't do any of that stuff to, but it's the exact same idea.

And it is, for me, a language which expressed the intangible, and gives voice to people and stories without.

Now this is the most perfect case of creating intangible, added value, without changing the product in the slightest.

Or you can live in a world where actually intangible value constitutes a greater part of overall value, that actually intangible value, in many ways is a very, very fine substitute for using up labor or limited resources in the creation of things.

Even though I'm mixed heritage, my Palestinian cousins have the same skin color as me, but since I don't look Arab, people have not qualm saying negative things to my face about my own heritage.

Now the easiest way to fall down in this, and not be real real, right, the easiest way not to be true to yourself is not to understand your heritage, and thereby repudiate that heritage.

Instead, she tries to engage in a very important dialogue about her culture, nation and heritage.

But, actually, it's suddenly come to me after years working in the business, that what we create in advertising, which is intangible value you might call it perceived value, you might call it badge value, subjective value, intangible value of some kind gets rather a bad rap.