There's a paradox to metaphors.

Metaphors let you feel things directly.

Metaphors can also live in verbs.

We utter about six metaphors a minute.

It's a debate about words, about metaphors.

So, how do we make and understand metaphors?

They were like metaphors for life's primal carnality.

And somebody was talking about metaphors on Monday.

Metaphors think with the imagination and the senses.

Some metaphors include the words like or as.

So I think we have to change metaphors.

Now, what's encapsulated in both these drowning metaphors

And Rumi's stories are metaphors for the spiritual path.

Metaphors aren't always about our human lives and feelings.

And many of the metaphors we use everyday are synesthetic.

We turn facts into similes and metaphors, and even fantasies.

Metaphors give words a way to go beyond their own meaning.

But he also used a lot of metaphors and visual words.

Metaphors get under your skin by ghosting right past the logical mind.

One of the clearest places to find good metaphors is in poems.

But then he also used a lot of metaphors and visual words.

Those exposed to agent metaphors had higher expectations that price trends would continue.

And talk about where metaphors and reality mix this is the actual school.

And he expressed his unshakeable convictions in everyday language, in metaphors, in stories.

Not surprisingly, synesthesia is more common in artists who excel at making metaphors,

Metaphors are a way to talk about one thing by describing something else.

Metaphors are art, not science, but they can still feel right or wrong.

I wanted to have humor, beauty, simplicity and complexity and use metaphors to suggest ideas.

They took longer to reject metaphors as false than they did to reject literally false sentences.

Flowers are so fragile and so beautiful, that you can't speak about them without poetry or metaphors.

Object metaphors describe price movements as non living things, as in, The Dow fell like a brick.

But why do the rest of us non synesthetes understand metaphors like sharp cheese or sweet person ?

Agent metaphors describe price movements as the deliberate action of a living thing, as in, The NASDAQ climbed higher.

And they had those expectations because agent metaphors imply the deliberate action of a living thing pursuing a goal.

And when that happens, the feeling is ecstatic and we reach for metaphors of up and down to explain these feelings.

A simple set of metaphors as we can possibly come up with understand the architecture of the internet and you'll be fine.

Do I want to walk in, because unless I have Ariadne's thread to anchor enough metaphors for you? somewhere, I may not get out.

A lot of times, we'll turn to sketches, visual representations of the idea, metaphors we can wrap around this game is like something you know, except it does that.

But what you have to do to make sense of this and to really understand these principles is you have to do away with a lot of the way in which our conventional metaphors and language steers us towards certain concepts of idea creation.

In the ancient world there was a lot of respect for unintended consequences, and there was a very healthy sense of caution, reflected in the Tree of Knowledge, in Pandora's Box, and especially in the myth of Prometheus that's been so important in recent metaphors about technology.

I'm trying to find not the metaphors, but, rather, the points in common the common gripes, the common issues, the common preoccupations and I think that it will enable us to go a little further in this idea of design as an instruction, as a direction rather than a prescription of form.

It would seem as if the very language of our parlors would lose all its nerve and degenerate into palaver wholly, our lives pass at such remoteness from its symbols, and its metaphors and tropes are necessarily so far fetched, through slides and dumb waiters, as it were in other words, the parlor is so far from the kitchen and workshop.

I just want to say that we are applying this to many world problems changing the drop out rates of school kids, combating addictions, enhancing teen health, curing vets' PTSD with time metaphors getting miracle cures promoting sustainability and conservation, reducing physical rehabilitation where there is a 50 percent drop out rate, altering appeals to suicidal terrorists, and modifying family conflicts as time zone clashes.