The first three cost based pricing, value based pricing, or volume based pricing are all examples of fixed pricing tactics.

Pricing is kind of the tactics.

There's a third type of fixed pricing, and that's called volume pricing.

Because the alternative to pricing on cost is pricing on value.

Instead of pricing based on cost,

But there's another type of pricing.

That's dynamic pricing.

Cost plus market, value pricing, and volume price are all examples of fixed pricing tactics.

As we said, the same with pricing.

They've just instituted dynamic pricing.

liked congestion pricing all along.

Whatever happens with congestion pricing and those technologies will be happening with road pricing.

Another type of dynamic pricing is real time markets.

Again, two types of pricing models fixed and dynamic.

I won't dwell on the pricing at all.

Then auctions like eBay are another example of dynamic pricing.

The marketing department is responsible for pricing new service.

That revenue model is different than the pricing tactics.

This shows public support for congestion pricing of Stockholm, and you see that when congestion pricing were introduced in the beginning of Spring 2006, people were fiercely against it.

Our company decided on flat rate pricing.

I'd like to discuss pricing with you.

Well, how else would you set pricing.

Fixed pricing is just like it sounds.

So, the last example of this is congestion pricing, very famously done in London.

But how do you think about pricing itself?

Dynamic pricing is exactly what it sounds like.

Revenue streams. And what s our tactics? Pricing.

And what congestion pricing is is that it's a technology trial and a psychological trial for something called road pricing.

Because we're going to do congestion pricing, we are going to do road tolls, gas taxes are going to become road pricing.

And you will see later that pricing is a tactic.

But what follows is then pricing. What is our tactics?

CA OK, so these are provisional numbers, no pricing guarantee.

But what's interesting is inside of each revenue stream, you may have different pricing tactics.

I thought all pricing is written down on a piece of paper and never changes.

How do they currently buy and what's the revenue stream that's associated with these kind of pricing tactics?

That just means that the last three yield management, real time, and auctions are examples of dynamic pricing.

Was the pricing tactics the sales rep or was it the cost plus the gross margin.

In London, the day they turned the congestion pricing on, there was a 25 percent decrease in congestion overnight, and that's persisted for the four years in which they've been doing congestion pricing.

But one of the things that we always tend to confuse is the difference between a revenue model and pricing.

But airlines are now a great example of another type of dynamic pricing, and that's called yield management.

So archetypes really helped us understand our customers, they value prop, the revenue and some of our pricing tactics.

A pivot would be a change of Gee, our pricing is going from freemium to subscription.

There's a huge slack in that system with the right pricing we can undo that.

Instead of just seeing the travel grow, we can use innovative pricing, charging for road infrastructure by the mile, not by the gallon.

The generics came in, first in Brazil and elsewhere, and the effect was just dramatic on pricing.