It's this record of who you are, your persona.

la persona mas fuerte que he conocido en mucho tiempo.

And my next persona is Nelson, the self deluded theatre queen.

They develop a persona, a signature style, much like fashion designers.

Well, I'd have to put on my mean tough drill sergeant persona.

I had built a persona all around what I could and couldn't do.

They have this uncanny ability to embody a persona without acting or pretending.

Asi que pensamos que seria la persona perfecta para liderar hacia adelante con este movimiento.

And in customer segments, the goal is to understand in detail the customer archetype or persona.

Then I became an adult and started knowing who I was, and tried to maintain that persona I became creative.

And the goal of all this is to actually define the customer persona or archetype, which is just a fancy way for saying

Debido a esto, no sólo te enamoras de la persona, sino que comienzas a construir una visión romántica del mundo que te rodea.

Once I understand who my archetypes or persona is, the next thing I want to figure out is how do I get them in to this funnel.

Gee, I thought we're just defined the customers, it's the archetype, it's the persona but sometimes who's the customer in context is really what we need to know.

Esto no sólo provoca excitación sexual en tu corazón acelerado, sino que te da la motivación, las ansias y el deseo de estar con una persona cada vez más.

Now appearances, of course, can be deceptive, and to an extent, this feisty, energetic persona of lecture going and traffic cone stealing was a veneer, albeit a very well crafted and convincing one.

Now appearances, of course, can be deceptive, and to an extent, this feisty, energetic persona of lecture going and traffic cone stealing was a veneer, albeit a very well crafted and convincing one.

And he was actually afraid to meet the young children who read his books for fear that they were expecting him this kind of jolly Santa Claus like figure and would be disappointed with his more reserved persona.

If you have 20, it means you voted none of the above and you really need to refine it more, but then we suggest the company is actually pick a representative picture of who that persona is who the person would most represent that archetype.

And one of the things we need to understand is what's the archetype or the persona of our customers that we're actually wanting to get and so one of the things that's kind of hard for startups is to realize that getting customers isn't some abstract idea you really need to understand who your customers are and this is not just thinking about selling to consumers.