But the novelty is here.

Imagination, playfulness, novelty, curiosity, mystery.

A novelty wears off in time.

Give me novelty, give me familiarity.

But I want to concentrate on the role of investment in seeking out novelty, the production and consumption of novelty.

So the novelty effect is powerful, but it is so much more than just the novelty effect.

Yet lovers grew wary, once novelty waned

But basically it's when there is novelty.

Very low novelty standard, anybody can register anything.

Are we these novelty seeking, hedonistic, selfish individuals?

Perhaps you'd rather go back to turning out novelty neckties in Hackensack.

First one is a thing called a novelty effect.

Novelty is adaptive when things are changing and you need to adapt yourself.

Status driven, conspicuous consumption thrives from the language of novelty.

Novelty is a concept of commerce, not an aesthetic concept.

Novelty is, what parts of you do you bring out?

Introduce some novelty. That way we get an objective viewpoint.

It turns out it's because the novelty standard is too low.

Well, I'm glad I'm an interesting novelty for you. You ever been to Miami Beach?

But novelty isn't about new positions. It isn't a repertoire of techniques.

People who are high in openness to experience just crave novelty, variety, diversity, new ideas, travel.

But the way that humans tell the stories has always evolved with pure, consistent novelty.

As the novelty wore off, the months went by, there was some amount of tolerance, people got used to it.

Martha liked to talk, and the strange child who had lived in India, and been waited upon by blacks, was novelty enough to attract her.

So talking about the brain does give you a novelty effect, but it's something much more than that.

The design was also given the finishing touch to have launch impact and dynamism provided by the novelty of the arch shaped logo design.

It's a process of the production and reproduction of novelty, continually chasing expanding consumer markets, consumer goods, new consumer goods.

And perhaps even more interesting from our point of view, another tension between novelty seeking behaviors and tradition or conservation.

You get to try them out, play with them, evaluate them until the novelty wears out, before you have to send them back, and you'll get paid for it.

And this, this is where it gets interesting, because it turns out that human beings have something of an appetite for novelty.

It's kind of what Businessweek focused on when they wrote about this field they said it was kind of just the novelty effect, actually, it's much more, but the novelty effect is really useful, it does get people's attention, and as I'll mention, attention does change the brain.

And that's sort of like the novelty standard for a U.S. patent, which fashion designers never get rarely get here in the states.

When you talk to leaders or teachers or government people, educators, anyone, from a brain perspective, you're giving them a novel perspective, and that novelty effect has quite an impact.

And it is within that culture that we really can get and this is the novelty something that is not entirely set by our biology.

Instead, innovation, if you remember, some of you may have read the famous economist Schumpeter, he said, Innovation is novelty in how value is created and distributed.

Say, I am not a novelty among the apostles, nor do I know what will be done with me, or with you. I just follow whatever is revealed to me, and I am just a manifest warner.

But we also have an equally strong need men and women for adventure, for novelty, for mystery, for risk, for danger, for the unknown, for the unexpected, surprise you get the gist.

In Japan, for instance, which I think is the third largest market, they have a design law it protects apparel, but the novelty standard is so high, you have to prove that your garment has never existed before, it's totally unique.

This effect is the basis for all motion picture technology, from our LED screens of today to their 20th century cathode ray forebearers, from cinematic film projection to the novelty toy, even, it's been suggested, all the way back to the Stone Age when humans began painting on cave walls.

To doubt means to question, to waver, to hesitate.

To contain it To contain, to contain, to contain!

To roll, to fold, to cut,

To me, to him, to somebody.

To be surprised, to wonder, is to begin to understand.

But we're going to have to... To...