There's a third type of fixed pricing, and that's called volume pricing.

The first three cost based pricing, value based pricing, or volume based pricing are all examples of fixed pricing tactics.

That's dynamic pricing.

Whatever happens with congestion pricing and those technologies will be happening with road pricing.

Cost plus market, value pricing, and volume price are all examples of fixed pricing tactics.

Because the alternative to pricing on cost is pricing on value.

Revenue streams. And what s our tactics? Pricing.

And what congestion pricing is is that it's a technology trial and a psychological trial for something called road pricing.

They've just instituted dynamic pricing.

liked congestion pricing all along.

Again, two types of pricing models fixed and dynamic.

Pricing is kind of the tactics.

Instead of pricing based on cost,

But there's another type of pricing.

And you will see later that pricing is a tactic.

Our company decided on flat rate pricing.

I'd like to discuss pricing with you.

Well, how else would you set pricing.

Fixed pricing is just like it sounds.

As we said, the same with pricing.

You and I survive this I'm seriously rethinking my pricing, yeah.

But how do you think about pricing itself?

Dynamic pricing is exactly what it sounds like.

I won't dwell on the pricing at all.

You're going to have an incredible advantage in thinking about revenue and pricing.

The marketing department is responsible for pricing new service.

Another type of dynamic pricing is real time markets.

That revenue model is different than the pricing tactics.

Because we're going to do congestion pricing, we are going to do road tolls, gas taxes are going to become road pricing.

Do you have scalable pricing? Are you cross selling and up selling a lot?

Then auctions like eBay are another example of dynamic pricing.

But what follows is then pricing. What is our tactics?

CA OK, so these are provisional numbers, no pricing guarantee.

This shows public support for congestion pricing of Stockholm, and you see that when congestion pricing were introduced in the beginning of Spring 2006, people were fiercely against it.

The generics came in, first in Brazil and elsewhere, and the effect was just dramatic on pricing.

I thought all pricing is written down on a piece of paper and never changes.

It analyzes supply and demand and pricing and tells you where your next wave of opportunities are coming from.

In London, the day they turned the congestion pricing on, there was a 25 percent decrease in congestion overnight, and that's persisted for the four years in which they've been doing congestion pricing.

Congestion pricing is being discussed in every major city around the world and is, again, wirelessly enabled.

And it turned out that it was really helpful to kind of understand our pricing model and our revenue streams.

But airlines are now a great example of another type of dynamic pricing, and that's called yield management.

How do they currently buy and what's the revenue stream that's associated with these kind of pricing tactics?

That just means that the last three yield management, real time, and auctions are examples of dynamic pricing.

So, the last example of this is congestion pricing, very famously done in London.

They want to encourage high volume purchases, and so they have stepped pricing that is oriented to create volume.