You got a lot of savvy.

So to this very, very savvy crowd,

When the headlines rolled, what happened was, the marketers came calling.

What marketers used to do is make average products for average people.

But while this may be unsettling for marketers, it's actually a good thing.

So if Coke's marketers came to me and asked me to define happiness,

How much is your field talking to great marketers about their insights into human psychology?

And really to reach out to the kids, you need to be savvy with technology.

So, really clever ideas there that are kind of being taken ahold and marketers are starting to understand.

If you are not savvy with technology, you're going to lose the kids in the school. gt gt Teacher

I'm used to thinking of the TED audience as a wonderful collection of some of the most effective, intelligent, intellectual, savvy, worldly and innovative people in the world.

Yeah, we spend a lot of time talking to marketers, and I think 60 percent of it is exactly what you say, there are insights to be gleaned there.

Begun in 1996, the Generation Y program pairs tech savvy grade schoolers with tech challenged teachers to help them integrate new technology into their lesson plans. gt gt Teacher

I mean, it sometimes feels, listening to behavioral economists that they are kind of putting into place academically, what great marketers have sort of intuitively known for a long time.

But in most teams if they are technology driven, they tend to start on value prop and most teams if they happen to be marketers or business people, happen to start with the customer segments.

You know, I feel that the best video games are the ones that have really savvy architects that are behind them, and if they're not architects, bona fide trained in architecture, they have that feeling.

One should not expect them to be connected, high tech, or savvy enough to text or to be blogging, which must seem like some sort of newfangled thing that back in my day, they never had.

If you think about the last three decades, the consumer has moved from savvy about marketing in the '90s, to gathering all these amazing social and search tools in this decade, but the one thing that has been holding them back is the ability to discriminate.

Being always a little bit more less financially savvy than the term life is that... this is going to this as long as you continue to pay this premium this is guarantee, cause you will die one day unless you know something the rest of us don't know.