Countrywide is just being a transactional.

It's that transactional thing where it's like

The first three cost based pricing, value based pricing, or volume based pricing are all examples of fixed pricing tactics.

That's dynamic pricing.

Because the alternative to pricing on cost is pricing on value.

There's a third type of fixed pricing, and that's called volume pricing.

They've just instituted dynamic pricing.

liked congestion pricing all along.

Whatever happens with congestion pricing and those technologies will be happening with road pricing.

Cost plus market, value pricing, and volume price are all examples of fixed pricing tactics.

So, essentially what we're seeing is the emergence of a fourth transactional framework.

Pricing is kind of the tactics.

Instead of pricing based on cost,

But there's another type of pricing.

Our company decided on flat rate pricing.

I'd like to discuss pricing with you.

Well, how else would you set pricing.

Fixed pricing is just like it sounds.

As we said, the same with pricing.

But how do you think about pricing itself?

Dynamic pricing is exactly what it sounds like.

I won't dwell on the pricing at all.

Revenue streams. And what s our tactics? Pricing.

And what congestion pricing is is that it's a technology trial and a psychological trial for something called road pricing.

The marketing department is responsible for pricing new service.

Another type of dynamic pricing is real time markets.

Again, two types of pricing models fixed and dynamic.

That revenue model is different than the pricing tactics.

Because we're going to do congestion pricing, we are going to do road tolls, gas taxes are going to become road pricing.

And you will see later that pricing is a tactic.

Then auctions like eBay are another example of dynamic pricing.

But what follows is then pricing. What is our tactics?

CA OK, so these are provisional numbers, no pricing guarantee.

This shows public support for congestion pricing of Stockholm, and you see that when congestion pricing were introduced in the beginning of Spring 2006, people were fiercely against it.

You're going to have an incredible advantage in thinking about revenue and pricing.

Do you have scalable pricing? Are you cross selling and up selling a lot?

So, the last example of this is congestion pricing, very famously done in London.

In London, the day they turned the congestion pricing on, there was a 25 percent decrease in congestion overnight, and that's persisted for the four years in which they've been doing congestion pricing.

But what's interesting is inside of each revenue stream, you may have different pricing tactics.

I thought all pricing is written down on a piece of paper and never changes.

There's a huge slack in that system with the right pricing we can undo that.

We're transferring just a few little data bits when we're doing road controlling, road pricing.

A pivot would be a change of Gee, our pricing is going from freemium to subscription.

Was the pricing tactics the sales rep or was it the cost plus the gross margin.

Is it it costs too much up front? Maybe you have a pricing issue to decide later.