Extruded typography that's backlit with neon.

So, drawing on my love of typography,

I studied typography, but in a very traditional way.

And then I just threw some typography on it.

Six years ago, after 20 years in graphic design and typography,

You can take the shape and make typography out of it.

And for the typography nerds, a widow in the word on its own.

Everything was painted typography over the whole damn thing, including the air conditioning ducts.

Art Nouveau, or deco, or Victorian typography, or things that were just completely not Helvetica.

And the architect, Jim Polshek, essentially gave me a canvas to play typography out on.

However the first thing that I needed was mosquito repellent typography because they were definitely around heavily.

And I of course knew stuff, as a designer, about typography, even though we worked with those animals not so successfully.

And with the help of 100 volunteers, over a week, created this fairly floral typography that spelled, Obsessions make my life worse and my work better.

Usually on the first day of Introduction to Typography, you get the assignment of, select a word and make it look like what it says it is.

I already knew how to design, but it wasn't like I was amazingly brilliant at it, but more like I was sensitive to the ideas of grids and space and alignment and typography.

They used to climb up on the building and call me and tell me that they had to correct my typography that my spacing was wrong, and they moved it, and they did wonderful things with it.

The next big thing that happens is the dominance of flash for several years, because that's where they had real control over typography and they could do all kinds of dynamic stuff that were much harder to pull off in html.