We've talked about value props, customer segments, channels, customer relationships, revenue streams.

Lifetime value is the customer lifetime value from beginning to end, and just as a note, remember customer acquisition costs acquired over here, needs to be less than customer lifetime value.

Customer lifetime value is exactly what is says.

So this is 3.02 per share book value per share.

We've already talked about value propositions, customer segments, distribution channels, customer relationships, and revenue streams.

So what is the value per share?

So what is the value per share?

lifetime value needs to be greater than customer acquisition cost.

And book equity per share, or the book value per share of 6.00.

Customer. Customer ?

So lifetime value needs to be greater than customer acquisition cost.

That would have been the market value per share.

But what you need to look at is the customer lifetime value.

As we said earlier, you know now your customer segment's perception of the value of your value prop.

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

So let's see, the book value per share is what?

Because we know that the book value per share is 5.

We talked about value proposition, we talked about customer segments, we talked about channels, but today we're going to focus on customer relationships.

We've talked about value props, customer segments, channels, customer relationships, revenue streams, partners, resources, and activities, and now we get to cost structure.

Customer!

Customer!

Customer?

Customer,

Customer...

I brought you a customer. Customer?

Customer I'm gonna pay cash. Customer

And that tells you that the book value per share is 4.

So the book value of the new shares is 20 per share.

Customer Got some plans for this. Customer

Hey... Customer...

Customer Huh?

Customer 2.50?

Customer 2.50?

Customer Ooh.

Customer What?

Customer Hey?

Customer Sweet.

Customer 2.50!

Customer 2.50!

What we re really trying to understand first is what value is the customer paying for.

So if we just said, let y be the amount that a customer would have to pay, a regular customer would have to pay x times 0.29 per photo.

Let's say that the market value we talked before that the book value per share of this company is 5.

Assume 3.7 of these 4,025 customers actually converted from acquired customers to activated customers, so the question for this quiz is calculate what was the customer acquisition cost per customer.

The customer is happy, because the customer is God.

Because if you think about it, you've been working hard on value prop, and you've been working hard on customer segments and customer acquisition and activation and channel.