Hi, my name is David Alden and I'm the creator of the Recoil Winder. And I'm very excited to show you what I think is the coolest and most effective way to wind, store, and organize all of the cords and cables in our lives. After years of being really frustrated with wads and tangled cords cluttering my office, my backpack, pockets, the kitchen, my cars, and my desk, I sat down one day and decide to find a way to finally untangle, store, and organize all of my cords and cables.