So you've probably heard not only the term earnings, you've probably also heard the term earnings per share.

Peter The greatest benefit to all.

And at least it'll give you a sense of how revenues, gross profit, operating profit, pre tax income and net income really are different.

So what are they?

This is really important to pay attention to, because so many people say, oh, a company made this much.

Why make this thing?

No one wants it to go off.

But again, fun is not enough.

Go ahead, eat.

The revenues for the first month of 2011 exceed 1 000 000 yen.

Our profit here, if we just take the number that we have here,

We are assuming a very simple world, were the is no taxes, we have no debt, we have no intrest or things

They buy more of your service and they tell more of their friends, which leads to more profit.

Our interests clash with theirs.

Or if we just wanted to round to the nearest penny, since we're talking about selling something, this optimal profit, this optimal profit, will happen at a selling price of 23 and 30, 23 and 33 cents.

He had a favourite phrase which he kept on repeating triumphantly, The minimum of risk with the maximum of profit is my motto.

That actually brought the entire search industry from on its way down to being one of the most profitable parts of web commerce.

That's less than 10 of what I booked for you guys this quarter.

There is no profit in worrying.

It brought me entertainment and I stayed to take my profits.

But business is not philanthropy.

And that's my dad found that.

But here you see it means very, very different things.

War does have its benefits...

Yep, that's right.

The pie's getting bigger because these are real investments that are going to benefit my village.

My actions were taken in the best interest of Vulcan and the High Command.

And that's what these brands did.

You'll get your cut.

And when people talk about earnings of a company, this is what they're talking about.

Minus 500,000.

And let's say, assume if I inherited this million dollars, I didn't finance it.

It's the economic benefits and the job creation that's coming from this open innovation work.

In other words, I only get paid if you profit from my advice.

Following a joint statement by Vivendi and electricity giant VFM..

I don't know what the exact equation is gonna look like, but it's gonna be downward opening.

This is what the owners of the company get before they pay the government.

(Laughter) But I know it's the bottom line, or one's perception of it, that motivates people in the end.

Net profit for the last three months is a new record high!

He would do anything for gain.

Kill the goose that lays the golden eggs.

This paint can right here saved the Dutch Boy paint company, making them a fortune.

And you might wonder, where does that come from?

It is to his advantage.

The reason this is happening boils down, in my mind, to one basic problem, which is our inability to perceive the difference between public benefits and private profits.