And let's say they get 7 , a slightly higher return.

We talked about the jobs to be done. We talked about pains. We talked about gains.

Another is where you take a segment or re segment an existing market.

Do the monkeys do anything like this?

They might pay you less.

I will go to the market.

The stock market is often called a dangerous one.

So in summary, the questions you want to ask are how big can this be, how much of it can we get, what's the growth rate of the market, is the market itself declining or is it in flux or is it taking off? and most importantly here is talk to customers and the sales channel, and next important is you can get some pretty good market size estimates by competitive approximation if it's an existing or resegmented market, or even if we're going to clone a market outside the US.

And that's often done with an initial public offering.

So I'll pay 2 per share, which is a little bit of premium over the market value at the time, which was 1.

Hopefully you have a different approach or different insight than anybody else.

It turns out that the type of market changes everything.

One is existing market.

Now what does that result in their valuation, or in terms of their market cap?

In this case, you're essentially just trading shares in a secondary market.

Ideas are meant to be shared, so one idea can serve one world, one market.

The other idea is mark to market.

It turns out they've got to fish where the fish are.

Micro credits gave her the bicycle, you know.

Ben has actually done a good job of saying the market value of his inventory, the market value of his equipment.

Every week...

Maybe if I do it on a small amount,

So why didn't agriculture markets perform to expectations?

The troll market! The troll market?

When they get a hankering for some treats, we actually allowed them a way out into a little smaller enclosure where they could enter the market.

That gives us 120,000 market cap

One of the things I just want to reemphasize because we mentioned it earlier is the difference between single sided markets and multi sided markets.

It turns out that there really are four types of markets for startups.

Now, entrepreneurs need patient capital for three reasons.

In this market?

So how would you estimate the served available market or SAM for an Android Game within an order of magnitude?

Ethiopia, Mongolia.

Where's the bus for the city?

Why? Because you've never asked the question what type of market am I in?

lifecycle adoption curve popularized by Geoff Moore in a book called Crossing the Chasm.

Maybe I know a whole new market.

It's not a funny joke, but it really illustrates the level to which people placed an emphasis and relied on these markets to survive.

The stock market crash forced many retirees back into the job market.

A seller's market is a market in which goods are relatively scarce, buyers have a limited range of choice, and prices are high.

This is about consumers working together to get what they want out of the marketplace.

I'll tell you why the banks don't want to do that.

Philanthropy is the market for love.

Currency and bond markets are relatively calm.

There are many pigeons in the City Square.

And the one we'll be actually talking about in some detail during the series of lectures is that you never actually found product market fit and there's too few people who will buy or will use the product.