I think that'll be clear to you in a second.

So what happens? They do the tests.

It's certainly the people you work with.

If in the process of matching these lines we have to assume a pixel is occluded, we're just going to pay 10.

You know, economists like to say, there are no bad people, there are just bad incentives.

But the revenues are much greater if the drug treats a million people.

He was wrong.

High performance, about two month's salary.

So, creativity counts, knowledge matters, innovations transform, incentives inspire.

Same deal. You we're timing for norms.

But this is a problem of just incentives, just incentives.

Because sometimes this can get confusing.

Right? Bonuses, commissions, their own reality show.

Again, a lot of people cheated by just by a little bit, and they were insensitive to these economic incentives.

Because there are more drugs to treat common diseases than there are to treat rare diseases.

To maximize revenue. And why? Revenue to the artists?

And it actually took being a journalist to understand all these incentives.

And that means an increase incentive to do research and development, which benefits everyone in the world.

So let's just say for a second and I want you to think about it what is everyone's incentive?

So they have a very, very high rating.

How to increase one's creativity and how to recruit and reward creative people

There are a lot of people who have a financial incentive to promote that story.

People are willing to invest more, and the budgets are larger.

When you try to solve really complex social problems, the right thing to do is most of the time to create the incentives.

Last month, just last month, economists at LSE looked at 51 studies of pay for performance plans, inside of companies.

And that is a way that you can make sure that your incentives are always aligned to use the new language.

The mid 1990s, Microsoft started an encyclopedia called Encarta.

And higher oil prices mean a greater incentive to invest in energy R amp D.

So it has neither the resources, nor the incentives, to hook up many other users.

Estimate one's creativity, increase it, and give an incentive for it

Globalization is increasing the demand for ideas, the incentive to create new ideas.

But it could be very different, because having access to those state backed facilities could incentivize this consortium to seriously invest in the service.

As other countries become richer the demand for these pharmaceuticals is going to increase tremendously.

This time, the incentivized group kicked the other group's butt.

We don't have any incentive to go and resolve it across the U.S.

You've got an incentive designed to sharpen thinking and accelerate creativity, and it does just the opposite.

It takes generations to tear that intuition, that DNA, out of the soul of a people.

In America 'rebate' is widely recognized, generally as an incentive where makers give back directly to consumers.

They gave them these challenges and they said, to incentivize their performance, they gave them three levels of rewards.

In eight of the nine tasks we examined across three experiments, higher incentives led to worse performance.

The bakery was completely wiped out, but the lessons for me were that accountability counts got to build things with people on the ground, using business models where, as Steven Levitt would say, the incentives matter.

So the incentives for the people helping to construct this zone and build it, and set up the basic rules, go very much in the right direction.

And you have to think about it, because if all of the value went to the person who produced the factory then there's not a huge incentive for someone to use his products anymore.

And whenever you're getting paid to give a rating, you have to wonder about what your incentives are, in terms of how you rate things.

Well, if something is inconvenient, even if we believe in it, moral suasion, financial incentives, don't do much to move us but social pressure, that's powerful stuff.