Then auctions like eBay are another example of dynamic pricing.

It turns out we made this pretty easy.

Set a price for this item

JH And your question?

Let's take a look.

I could actually price on specific customer segments or on features I know they need.

They want to encourage high volume purchases, and so they have stepped pricing that is oriented to create volume.

licensing and intermediation and direct sales, etc.

But there's another type of pricing.

What s the revenue stream. That s our strategy.

And then kind of the third common errors, my price hast to be less than my competitor's price.

The stock market is a real time market.

It should be a value based decision.

That just means that the last three yield management, real time, and auctions are examples of dynamic pricing.

In companies do you know how much each individual department can sign off for?

What was the market size? What share could you take?

laughter

Is it a license or subscription model?

But how do you think about pricing itself?

Cost plus market, value pricing, and volume price are all examples of fixed pricing tactics.

That's a mistake.

I've tried looking at them and telling you how they work.

That revenue model is different than the pricing tactics.

And you will see later that pricing is a tactic.

But there are two types of prices.

And you know that it's going to be 100.

As we said, the same with pricing.

Here's how it is. It's the fixed price.

Can you hear anything? Silence.

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I'm going to talk about two stories today.

The first three cost based pricing, value based pricing, or volume based pricing are all examples of fixed pricing tactics.

Negotiated prices is a dynamic price.

Because if you were unclear

What's the schedule, Richard?

There's no haggling.

It's very simple. It's cost plus markup.

We'll just add a markup that is a profit, and therefore we have a price.

How hard can that be?

The meaning of this sentence is obscure.

If I survive, I'm going to tell you what is wrong

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But what's interesting is inside of each revenue stream, you may have different pricing tactics.

The meaning of this sentence is obscure.