Credit companies send their customers monthly bills.

One of the most important metrics to think about now that we have an end to end funnel is something called lifetime value and a lifetime value LTV is not your lifetime but your customer's lifetime.

The company always strives to satisfy its customers.

You're a consultant now with an Asianbased oil company.

At the end of the day, not only do you know about the pains and gains of these customers, but you specifically know who they are.

And in value proposition, the goal of this is to find out that minimum viable product.

By now, you're intimately familiar with the business model canvass.

A smile is a door that is half open and half closed, the author Jennifer Egan wrote.

Show them the grumpy employees.

Partnerships are not kind of an add on.

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

There are people who use search, but there are people who are payers who are actually a whole different customer segment.

So on day one, these were their initial hypothesis coming into the class.

First one is we got to acquire customers and then we activate them.

Now if you remember we started here on the left. We didn't earn and paid media.

Many companies have huge databases of customer information.

Now we finally come to the last part of the business model canvas.

But Mr. Wallace, I'll need at least a week in Cleveland to visit all my accounts.

Instead of pricing based on cost,

You cater an event where the cost to you was 200

I have no idea where my husband is.

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

The company engaged him as an advisor.

Apple is one of the few, truly cares.

But clearly these guys, their incentive, since their customer tends to be the management of companies, is to be very, very, very positive.

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

I don't care when you get in in the morning. I don't care when you leave.

So in the last lecture, you remember the business model canvas, all the 9 components of a startup.

They could tell you that I want bigger, faster, cheaper status quo.

Those are entrepreneurial traits that you want to be nurturing.

Next, they got out of the building again.

Here's your client list.

I'm mainstreaming.

For the last 30 years, ad agencies would kill for a major tobacco account.

You went from working for the Company

The president assembled his advisers for a conference.

This is what I called the you should be so lucky to have this problem part of the funnel, and that's how you grow the customers you have.

Let's go to month two

How we do that is the first thing we need to do is make sure our existing customers we've just gotten don't go away, and so if you're in business long enough, you'll start thinking about how to keep customers.

In an existing market, I will likely know something no one knows.

And instead of putting that 400 in cash, because you didn't get the cash you can't do that,

JU That's a good question, and we ask ourselves that every day.

Many of our clients are AfricanAmerican.

We have recently accepted a client who is VampireAmerican.

A tech company's one of my clients.