And we've all heard of charge.

Battery Charge

Because batteries life cycle improve a bit of improvement on energy density, which reduces the price.

Battery Charge Graph

Charge Percent

Excuse me, I need a charger.

No, what happened to us, Chris, is that power, it's priced off the margin.

Well, imagine we have other, say other ebooks' price goes up. WRlTING

If this thing changes, this is going to move the curve.

Price

They want to encourage high volume purchases, and so they have stepped pricing that is oriented to create volume.

Then auctions like eBay are another example of dynamic pricing.

Electricity die, phone die.

Charge State

Rechargeable

My battery is about to die. You have a charger?

We're getting us a charger.

I'm trying to tricklecharge the battery.

I could actually price on specific customer segments or on features I know they need.

Par value

Redemption

Present value

Present values

Future value

Dr. Price?

Wenneck, Price, Garner.

So what will that do to our price quantity demanded relationship ?

My battery's dying. Do you have a charger?

It's light again.

In the... charge room.

If other ebooks' prices go up, now all of a sudden my ebook, regardless of what price point we're at, at any of the price points, my ebook is going to look more desirable.

Now what would happen if these things changed ?

This battery is charged.

Alright?

Hot enough to liquefy this endoskeleton.

I can't find my charger.

your body needs electrolytes. Yeah.

So that's fine.

There actually are far more charging stations than people realize, and at Tesla we developed something called a Supercharging technology, and we're offering that if you buy a Model S for free, forever.

How me phone come unplugged?

It's not about low cost.

It has been made possible, by the way, for certain other different reasons.

And finally, American families also pay a price for oil.

The Price of Competing Products. WRTlNG

Queues of people start lining up at my house (Laughter) to charge their mobile phone.