Maybe it goes to 2 in 2010.

So you say, they both deserve a price to earnings of 10.

Anyway, going back to Price to Earnings, we calculated the

So something very interesting is happening.

This is 2009 estimates.

Obviously a 6 Price to Earnings of 20 times 2013 earnings isn't as good as a 6 Price to Earnings of 2010, because earnings in the future aren't worth as much as earnings today.

And B is expected to make 4 per share.

That was a bit of a diversion.

Why wouldn't I just pour all of my money?

Which it seems like a really good deal, because now the

You're making 10 , and that's just to connect the dots.

It was 10.

So it has a Price to Earnings of 50.

And let's say Company B made 5 per share. 5 EPS, Earnings Per Share.

Low Price to Earnings ratio implies that it's cheaper.

So they both deserve at least a price to earnings of 10.

And the earnings on the bank account in that year were 200.

Price

And the first one is that this whole idea about revenue stream, Steve, I get it.

Then auctions like eBay are another example of dynamic pricing.

One is, you could kind of flip this.

Is it a license or subscription model?

But one of the things that we always tend to confuse is the difference between a revenue model and pricing.

Price to Earnings, all else equal and that's a big thing all else equal, the lower the Price to Earnings, you're paying less for something.

A vergence, you say?

And finally, I would like to know what's the value of

Par value

Redemption

Present value

Present values

Future value

Dr. Price?

Wenneck, Price, Garner.

So archetypes really helped us understand our customers, they value prop, the revenue and some of our pricing tactics.

And you're going to pay a lower Price to Earnings ratio if the company isn't growing.

But when you lower the Price to Earnings you are increasing the Earnings to Price.

But this could happen.

They want to encourage high volume purchases, and so they have stepped pricing that is oriented to create volume.

Alright?

It's not about low cost.

I could actually price on specific customer segments or on features I know they need.

So based on that, this looks cheaper.

And so the first of these that I will focus on the first is the price of competing products.

So let me switch colors just to ease the monotony.

For any given price, it's going to lower the quantity demanded.