You see, he has established the largest retail chain, called Big Bazaar.

And next thing to think about is can I up sell the product.

So dealers might not have a physical storefront for end user customers, but retailers are all about main street and talking to your customers.

Stores. Restaurants, and bars have been forced to close.

Your direct sales people can actually be the one talking to the consumers directly or they could be the ones selling to system integrators,

The shop sells a variety of goods.

So instead of just small storefronts, they aggregate tens or hundreds of thousands of products under one roof.

Developers say, OK, we'll build little teeny apartments.

October is inventory time.

Airport gifts suck.

Where else would you put them, right?

If it turns out you're right, we could sell dealerships now, which sounds crazy.

So the inside of this thing actually looks like a Coke machine.

So, in a year's worth of learning we found a bunch of surprises.

And in addition to the nationwide PR campaign we propose that all retail outlets charge a nominal fee for plastic bags.

The ice cream vendor is waiting on customers at his outdoor stand.

Grand opening sale.

And this is nothing new.

What does that mean?

Our store has a monopoly on this item.

The guy at the newsstand can.

The small retail outlet is only a front for a much larger entity.

A retail merchant buys wholesale and sells retail.

So for some industries, distributors play a pivotal role in the distribution of the product.

But this is, of course, an optimistic scenario. Let's think of other scenarios.

I tried to impress my new wife by offering her a packet of sanitary pads.

Well Vikram can only produce 400,000 cupcakes.

Mom and pop stores will turn a profit in the new fiscal year.

On the other hand, low utilization let me pick another color will lead the prices dropping.

Because it is actually a long term play.

And as we go up this curve, we're seeing higher value added at each step.

The store deals in vegetables.

They sell meat at this store.

We sold the store for want of customers.

They sell meat at that store.

They sell shoes at that store.

Do they sell notebooks at that store?

This store sells vegetables.

But there are chances, see? Risks.

Well, I don't work at a newsstand.

I bought it from buffet oh, they sell steamed bread

So any point along this curve right here I'm at break even.

And therefore, there was a indeed a prisoner's dilemma, which made it very difficult for an individual company, an individual exporting country to say, We are not going to continue this deadly, disastrous habit of large companies to bribe.

Nothing stopping you from selling beer to the parents. That's a whole new revenue stream

That store sells meat and fish.