Next thing I learned from Steve Jobs is

Trust me when I tell you that.

So the first one I'd like to parce is the idea of market value.

When the Model T was launched and this is, by the way, all the figures that are adjusted to 2007 dollar prices

A man's worth lies in what he is.

So you don't want to bid more than what it's really worth to you.

Then auctions like eBay are another example of dynamic pricing.

Obviously a 6 Price to Earnings of 20 times 2013 earnings isn't as good as a 6 Price to Earnings of 2010, because earnings in the future aren't worth as much as earnings today.

The crude oil price is falling further.

Crude oil has been falling in price.

So technically I guess prices can be rounded off to the nearest cent.

And so the first of these that I will focus on the first is the price of competing products.

For any given price, it's going to lower the quantity demanded.

Some stores discount the price.

Price

And at first, maybe in 2008, they all say, you know what, this is temporary, that was just a fire sale price, and these auctions don't really reflect a market reality.

Now what's our mantra of this day and age I wonder?

It's not about low cost.

They're arguing that the few people who transacted did it out of desperation.

That revenue model is different than the pricing tactics.

It's the best price that someone's willing to give you for something.

So this is a completely comparable value to this 26,000.

They want to encourage high volume purchases, and so they have stepped pricing that is oriented to create volume.

What are the challenges in getting value for money as well as value for many?

It has been made possible, by the way, for certain other different reasons.

And finally, American families also pay a price for oil.

But since we're working with money and we're working with dollars, we should just round to the nearest penny.

Let's say a guy invents a better light bulb.

The price of admission.

Our price is considerably higher than the current market price.

Par value

Redemption

Present value

Present values

Future value

Dr. Price?

Wenneck, Price, Garner.

So archetypes really helped us understand our customers, they value prop, the revenue and some of our pricing tactics.

The Price of Competing Products. WRTlNG

That sounds about right. It's within the right range at least.

And you know that it's going to be 100.

That's exactly why we have to study him up close.

Let me tell you about a truly magical algorithm called value iteration.

If you ever think about it, pricing that you negotiate yeah, we kind of have this price on paper, but that's just the starting point of the conversation.

I could actually price on specific customer segments or on features I know they need.