Then auctions like eBay are another example of dynamic pricing.

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It turns out we made this pretty easy.

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We need more effective price controls by the Government.

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Let's take a look.

..to generally positive effect.

I could actually price on specific customer segments or on features I know they need.

They want to encourage high volume purchases, and so they have stepped pricing that is oriented to create volume.

licensing and intermediation and direct sales, etc.

But there's another type of pricing.

What s the revenue stream. That s our strategy.

And then kind of the third common errors, my price hast to be less than my competitor's price.

How hard can that be?

The stock market is a real time market.

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It should be a value based decision.

That just means that the last three yield management, real time, and auctions are examples of dynamic pricing.

In companies do you know how much each individual department can sign off for?

What was the market size? What share could you take?

Is it a license or subscription model?

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But how do you think about pricing itself?

An opener?

You're going to have an incredible advantage in thinking about revenue and pricing.

Cost plus market, value pricing, and volume price are all examples of fixed pricing tactics.

That's a mistake.

That revenue model is different than the pricing tactics.

And you will see later that pricing is a tactic.

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But there are two types of prices.

And you know that it's going to be 100.

An effective strategy.

As we said, the same with pricing.

Now we have two predictors, its X1 X2. Remember this is a linear model and its additive.

Here's how it is. It's the fixed price.

I'm going to talk about two stories today.