Then auctions like eBay are another example of dynamic pricing.

It turns out we made this pretty easy.

Set a price for this item

Let's take a look.

I could actually price on specific customer segments or on features I know they need.

They want to encourage high volume purchases, and so they have stepped pricing that is oriented to create volume.

licensing and intermediation and direct sales, etc.

But there's another type of pricing.

What s the revenue stream. That s our strategy.

And then kind of the third common errors, my price hast to be less than my competitor's price.

How hard can that be?

The stock market is a real time market.

If some people cut back on oil use, the reduced demand will drive down the price, allowing others to buy it for less.

It should be a value based decision.

That just means that the last three yield management, real time, and auctions are examples of dynamic pricing.

In companies do you know how much each individual department can sign off for?

And that's the real big take away I wanted you to get at, is that high utilization of anything, of our aggregate capacity, prices will increase.

What was the market size? What share could you take?

Is it a license or subscription model?

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But how do you think about pricing itself?

Here. The Pirate Bay. And that's all.

Be fast.

Cost plus market, value pricing, and volume price are all examples of fixed pricing tactics.

That's a mistake.

What happens is you have crossing over, and it's a surprisingly organized process.

Obviously a 6 Price to Earnings of 20 times 2013 earnings isn't as good as a 6 Price to Earnings of 2010, because earnings in the future aren't worth as much as earnings today.

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That revenue model is different than the pricing tactics.

We need more effective price controls by the Government.

And actually I'll say two things.

And you will see later that pricing is a tactic.

But there are two types of prices.

And you know that it's going to be 100.

I mean, people didn't build iPods for 10,000 dollars 10 years ago.

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Maybe it goes to 2 in 2010.

As we said, the same with pricing.

We only burn up a small amount of the uranium that's in there, we take it out and we stick it in a spent fuel pool.

Why wouldn't I just pour all of my money?

It's not about the things that it brings.

Here's how it is. It's the fixed price.

I'm going to talk about two stories today.

And I think you already get the sense that the lower the