And in value proposition, the goal of this is to find out that minimum viable product.

It's exactly the same idea we might want to offer loyalty programs, contests and events, blogs, RSS and email, or social media all designed to engage customers.

So, while the goal in value prop is to figure out the MVP, yes, we il see later the goal in customer segments is to figure out who and what the archetype of the customer is.

By now, you're intimately familiar with the business model canvass.

Now if you remember we started here on the left. We didn't earn and paid media.

look happened.

You cater an event where the cost to you was 200

Oh, international clients.

So those are the 2 goals

Now we finally come to the last part of the business model canvas.

International

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

Those children are potential customers.

What am I going to look at?

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

So on day one, these were their initial hypothesis coming into the class.

There are over 500 think tanks.

At the end of the day, not only do you know about the pains and gains of these customers, but you specifically know who they are.

The pivot was a term that my best student ever Eric Reese coined when he noticed the arrow between customer validation and customer discovery, and he actually gave it a name, which I think is incredibly accurate.

Here's your client list.

Who do you do that for?

Many companies have huge databases of customer information.

NARRATOR

This documentary will investigate and explain this ever changing system, and the impact it has both on a national and international level.

More than likely we'll make money from royalties and commercial licensing, etc.

That's your job as the facilitator and coach.

The thing to remember that the goal is not to draw on the canvas.

So let's follow our Jersey Square team down and see what they've done for customer relationships.

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

Instead of pricing based on cost,

I have no idea where my husband is.

He's not the client.

I mean how do they hear of our products, how do they know about you, and as we'll see later one of the interesting things is there are some customers that are users like in Google

And for donor agencies, unfortunately, the audience tends to be people that aren't even in the country they're working in .

It needs a means by which you can legitimize international action.

So to address this problem,

And on the next number that's important is that not all 4,025 actually activated and in fact, if we look at this number, our conversion number, only 3.7 converted.

And one of the things we need to understand is what's the archetype or the persona of our customers that we're actually wanting to get and so one of the things that's kind of hard for startups is to realize that getting customers isn't some abstract idea you really need to understand who your customers are and this is not just thinking about selling to consumers.

What could be everything?

The answer is simple math.

Apple is one of the few, truly cares.

So really, this is how I would like to describe it.

Male and female and they kind of were closer to 18 30 and they were casual fans.

And it could set the stage for global action.

To promote our international business alliances.