Now what's our mantra of this day and age I wonder?

You deserve better, even better than me.

Let's say this was for 2008.

I wonder if it's worth it.

But, actually, it's suddenly come to me after years working in the business, that what we create in advertising, which is intangible value you might call it perceived value, you might call it badge value, subjective value, intangible value of some kind gets rather a bad rap.

But the present value, what does that mean?

Muy expensivo, but of great interest.

Not so in Italy.

How is she gonna be valuable?

Let me tell you about a truly magical algorithm called value iteration.

See, we look at this equation, and it looks really complicated, but it's actually really simple.

A book worth reading is worth reading twice.

We just made it explicit.

Had there been no egoism, distrust, malicious behaviors, and dictatorships with no one violating the rights of others

And my brother and I were raised with all that you really need

Worth zilch.

It's worth twice as much.

It is.

Information like that seems like it could be of a certain intrinsic value.

And this value, this is called a well in general, whenever you're valuing anything, it's called a valuation.

What's also interesting, if you look at products that have a high component of what you might call messaging value, a high component of intangible value, versus their intrinsic value

If a thing is worth doing it is worth doing badly.

And there's no notion, no version of human morality and human values that I've ever come across that is not at some point reducible to a concern about conscious experience and its possible changes.

Next thing I learned from Steve Jobs is

For the state B3, calculate the value function assuming that we have a value function as shown over here and all the open states have a value of assumed 0, because we're still in the beginning of our value update.

They are often quite egalitarian.

And I'll do a bunch of videos on margins in the future.

So in the last lecture, you remember the business model canvas, all the 9 components of a startup.

So this is real estate, or building.

This is 5 million.

But, are we comfortable with that?

The next element is the fact that

What values do you use to judge?

It's really not worth it.

Worth fighting for.

Worth dying for.

Worth killing for.

The money's worthless.

Uncle stefan, this girl you came back for.

It was worth a try.

Not worth a bullet.

It's invaluable, sir.

That would have been the market value per share.

A book not worth reading is not worth buying in the first place.

You can either live in a world which is poorer, which people in general don't like.