But you married him.

Obviously the whole discussion is what happens to this price over a bunch of different scenarios?

And I won't go into the details of accounting.

So we get no revenue that period

But my background is black so I'll use green. So we'll say being in the green.

But total movie revenues across theaters, home video and pay per view are up.

Notice what happens when I change it.

How much are you producing relative to what you can produce? 100

And it has been a powerful marketplace differentiator, increasing sales and profits.

I don't get it. With a little fine tuning you could've made a solid paycheck, if you sold it to North Korea, China,

So in this scenario when the stock price rose by 50, he lost 50.

They tried selling soap as healthy. No one bought it.

To maximize revenue. And why? Revenue to the artists?

Times 2.

So traditionally in the stock market, on the long side you want to buy low, sell high, right?

And then, obviously, if I charge a lower price more people are going to want to buy my cupcakes and if I charge a higher price, fewer people.

In this scenario, this is the income statement, at least as far as we get to the operating income line.

This is the best amplifier on the market.

This is the best amp being sold now.

This is the best amp currently being sold.

So, it actually works.

And your cost of producing that incremental cupcake is a lot lower, so you're just like, well, as long as I charge something more than that,

High tax and poor sales bankrupted the company.

I mean, how big is the group overall?

So this is the same thing. So I said 3 and, 750,000 cupcakes and my cost was a 1.05.

So my operating profit is really my profit because I don't have to pay taxes on it.

Do you still think it's a great sale day?

We got a good price for that.

How much is this?

Make it 50 and you've got a deal.

That's good for the actual shareholders of the company.

And so Jon had a brilliant idea

Umbrellas sell well.

I don't hard sell.

I want to give what's very nearly the last word to Ines.

I should be doing this in red, I'm not being consistent.

That company is doing very well in terms of total sales.

They sell good foods at that shop.

He's a shrewd businessman.

Other content markets like book publishing and radio are also up.

No. Technology is not destiny.

That is why they started providing aluminum pipes, aluminum barracks.

Ben, you sell Joe Blow better than anyone else in my shop, but these girls sell luxury better than anyone else in the business.

Minus 50,000.

Sales should double this year.