I

And I see the newspaper ads and TV ads and...

No front page.

It's been so successful, they've now taken over the strip across the street.

Advertising.

Sucking up to ad execs.

like in this case, on the Washington Post from the content on the site.

ANNOUNCER ( soft theme playing ) NARRATOR

From laughs to tears this is one of the older tobacco commercials.

How the website is financed?

As it grew, users faced new challenges.

We'll it's really interesting to remember when they first started.

For us, a ride on a metro.

For the advertisements.

It was an advertising agency.

I get it, I understand who my customers are, and then I figure out what earned and paid media

Did they eat fish and chips?

And in 1917, Sears I want to get this exactly right.

Go ahead and roll it.

Warren Advertising.

I'm in advertising.

Let's start with an exponential function.

It's like calling in the cavalry.

Eikoh brought you a client.

Just an ad paper doll.

Are you gonna talk about ads again?

Mr Johnson's was a large room.

Mr. Johnson's room was a large room.

Mr. Johnson's room was a large one.

No, they make money by selling ads.

But be careful.

It was also very important to us that they be distinguished from the search results.

Before we started using video we did a lot of other types of traditional outreach, using print advertising, some online advertising, book tours, direct mail.

It's pure commercial business.

So, this is going to be equal to that and by that exact same logic,

Now, I've got an example here from Canada.

But they have to be asked.

I'm Ben Barry with Warren Advertising.

I heard about your bigticket ad buys.

What did he confess?

This was done by Saatchi and Saatchi, and they actually got away with this ad in Australia.

Oh...

I'll show you to your room.

The hitter has someone on the inside.

His room is twice as large as mine.