It's like calling in the cavalry.

They said, Can we do an advertising campaign?

That's just a caveat.

And I see the newspaper ads and TV ads and...

This car, which is my Mini, doesn't look that safe.

Advertising.

How did the company dream up its new ad campaign?

Sucking up to ad execs.

ANNOUNCER ( soft theme playing ) NARRATOR

From laughs to tears this is one of the older tobacco commercials.

How the website is financed?

As it grew, users faced new challenges.

For us, a ride on a metro.

For the advertisements.

It was an advertising agency.

I get it, I understand who my customers are, and then I figure out what earned and paid media

And in 1917, Sears I want to get this exactly right.

Go ahead and roll it.

Warren Advertising.

I'm in advertising.

Let's start with an exponential function.

Eikoh brought you a client.

Just an ad paper doll.

Are you gonna talk about ads again?

And with some look alikes, they are so good you don't know whether they're real or not.

Mr Johnson's was a large room.

Mr. Johnson's room was a large room.

Mr. Johnson's room was a large one.

No, they make money by selling ads.

But be careful.

It was also very important to us that they be distinguished from the search results.

Did they eat fish and chips?

Before we started using video we did a lot of other types of traditional outreach, using print advertising, some online advertising, book tours, direct mail.

It's pure commercial business.

So, this is going to be equal to that and by that exact same logic,

Now, I've got an example here from Canada.

But they have to be asked.

I'm Ben Barry with Warren Advertising.

I heard about your bigticket ad buys.

This was done by Saatchi and Saatchi, and they actually got away with this ad in Australia.

Oh...

His room is twice as large as mine.

Uh, the ex Mrs. Franklyn.

Scotch and water. Why did you answer that ad?

Our billboards celebrate naked children in underwear.