It turns out that the type of market changes everything.

One in seven Africans is a Nigerian, and so everyone wants in to the mobile phone market in Nigeria.

And a 15 return would be great.

This is an ad that shows some of the shall I say, youthful exuberance of Apple.

And you might actually sell your virtual products through theirs or physical products.

And competitors, there's many if you're wrong but very few if you're right, and your risk is that you get the market and product redefinition just wrong.

The market was flooded with imports.

Agent Sherman, we are going into the troll market.

Several more companies are moving to enter the lucrative pet food market of the country.

They can engage officials at different levels, and they can give kickbacks, or they can give bribes to them to ensure that they can continue to engage in these market activities.

The troll market! The troll market?

Looking at the Business Model Canvas, fill in the box where your product would go and then fill in the box where your market would go.

And remember, just as you're focused on innovation, most incumbents are focused on innovation.

So this is a local person potentially deciding whether to enter the babysitting market.

The market is glutted with cheap imports.

This is a better return on investment than the stock market or anything else that I know of.

You want to identify who your customers and markets are, and you have, but you now want to size the market,

So in summary, the questions you want to ask are how big can this be, how much of it can we get, what's the growth rate of the market, is the market itself declining or is it in flux or is it taking off? and most importantly here is talk to customers and the sales channel, and next important is you can get some pretty good market size estimates by competitive approximation if it's an existing or resegmented market, or even if we're going to clone a market outside the US.

Maybe if I do it on a small amount,

Slave market?

And they might be aware that they would have to fund vetting and training if they wanted to go into that market.

Markets were also very important because what happened was you began to have private wealth.

Is this new model available on the market?

Is this new model available on the market?

We've all seen this. (Laughter)

Today 2010, in volume, when we come to market, it is eight cents a mile.

And if there's enough demand to satiate that new capacity, maybe they will get a better return.

lifecycle adoption curve popularized by Geoff Moore in a book called Crossing the Chasm.

I will go to the market.

In this market?

Car travel is underpriced and therefore we over consumed.

Let me tell you where it is again, if you didn't watch the last video, is khanacademy.org downloads cupcakes.xls.

The stock market is often called a dangerous one.

Another is where you take a segment or re segment an existing market.

If they're charging 5,000, the best way to enter a market is to charge 4000.

Cheap imports will glut the market.

Japan's rice market is closed to imports.

When you went into the cities, train stations, markets and alleyways, you found lots of dead bodies.

Now what does that result in their valuation, or in terms of their market cap?

By the way, what market type are you in?

That gives us 120,000 market cap

Philanthropy is the market for love.

Black Market.

Maybe I know a whole new market.

We can call it the engineering approach, and I claim that the engineering approach is within range.