Now if you remember we started here on the left. We didn't earn and paid media.

I want them to either pay for the product or sign up for something and become a user.

You asked me to be your advisor because you trust my opinion.

It doesn't really work in this context.

Everybody knew that we never give any information to the police.

And in value proposition, the goal of this is to find out that minimum viable product.

By now, you're intimately familiar with the business model canvass.

Well getting customers is just like it sounds.

Now we finally come to the last part of the business model canvas.

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

So on day one, these were their initial hypothesis coming into the class.

So let's follow our Jersey Square team down and see what they've done for customer relationships.

Many companies have huge databases of customer information.

You could say look, I performed services that will earn me 200 in the future

Not Fully Trusted Encryption Keys

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

Instead of pricing based on cost,

You cater an event where the cost to you was 200

I have no idea where my husband is.

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

Picking up a package, delivering it to our client.

Trusted

that don't exist at all Facebook, Twitter, Google they're all bits, and they're also distributed via the web.

Apple is one of the few, truly cares.

Wouldn't it be great if you could get your hands on some of it somehow?

When I got there, we had zero happy customers.

Well, 0.50 10,000, that cost me 5,000, but the goal isn't to just have people visit, the goal is to get them to the end of the funnel and at the end of the funnel,

Zagat's has actually moved out of and diversified from rating restaurants, into actually rating healthcare.

Allow encryption with untrusted keys

Allow encryption with untrusted keys.

I want to use and on the web, I might be paying Google forever.

Existing markets well, the customers well, they're know. We know who they are. They exist.

Well, hopefully it gets kind of fun because the real metric the way we kind of measure things, the language we use on the web is customer acquisition cost.

Trusted keys

They'll trust me.

They trust me.

I leave this room, and it's over.

Color used for trusted keys.

So in the last lecture, you remember the business model canvas, all the 9 components of a startup.

They could tell you that I want bigger, faster, cheaper status quo.

Next, they got out of the building again.

Here's your client list.

Let's do an exercise and see what it feels like and how does it work to get an activated customer and how much it cost.

So the impact of all this has been essentially one of growing the market, because it focused on the non customer, and then by reaching the unreached, we're able to significantly grow the market.

This is what I called the you should be so lucky to have this problem part of the funnel, and that's how you grow the customers you have.