French company asked us to design five billboards for them.

They provide value for money.

We provide value for money.

I'll provide value for money.

Then there was no looking back at all for us.

The government provided us with food.

I'm a farmer now.

We offer low cost prefabricated houses.

They will share their technology with us and we will share our intel on terrorists.

It will make longer lasting products.

The big residual is always value for money.

Hopefully we added value.

you are agreeing to share your intel with us, but not your advancements in weaponry.

Notice they were beginning with a series of hypotheses about their customer archetype.

And that commission, at least historically, has been 7 of the offering.

So in the last lecture, you remember the business model canvas, all the 9 components of a startup.

Second, what economists call opportunity costs.

Mozilla has both the challenge and the opportunity to expand our reach dramatically.

The enemy outnumbers us a paltry three to one.

They can't call anything.

It is not until we lose our health that we realize the value of it.

It isn't until we lose our health that we realize the value of it.

It's not until we lose our health that we realize the value of it.

I deliver the list, Max delivers Job.

So those were kind of missing, but again starting with pains and gains was pretty good for their value proposition.

So size has benefits in this situation.

Not likely. We have nothing of value. That's our problem.

They are worth more than we are.

He is the most valuable player in our team.

He's the most valuable player on our team.

I mean, that's Stage Five, right?

They need to understand the external environment and they need to come in.

And we must carry those lessons into this time as well.

So for sports jersey owners, an annual subscription made sense, but for single game attendees, pay per rental made sense.

Now, what s interesting is if you remember value proposition describes not only the features but also the pains and gains that they see, that they ve actually craved for the customer and that the goal is to figure out what the MVP is.

The value proposition for a company that's selling services is kind of the same.

The next is channels.

Those are values that we all share.

Let's take a look at some value proposition examples.

Take a measurement every 90 degrees of rotation

The consumer is demanding it.

We essentially sold them at 10 a share.

A world gone totally radioactive, stripped of all life, is of no greater value to them than it is to us.

But if you look at it big picture,

His suggestion is worth considering.