Let's take a look.

Then auctions like eBay are another example of dynamic pricing.

Is it a license or subscription model?

It turns out we made this pretty easy.

That's a mistake.

And you will see later that pricing is a tactic.

As we said, the same with pricing.

Cost plus market, value pricing, and volume price are all examples of fixed pricing tactics.

Set a price for this item

I could actually price on specific customer segments or on features I know they need.

But what's interesting is inside of each revenue stream, you may have different pricing tactics.

They want to encourage high volume purchases, and so they have stepped pricing that is oriented to create volume.

licensing and intermediation and direct sales, etc.

But there's another type of pricing.

What s the revenue stream. That s our strategy.

And then kind of the third common errors, my price hast to be less than my competitor's price.

How hard can that be?

The stock market is a real time market.

It should be a value based decision.

That just means that the last three yield management, real time, and auctions are examples of dynamic pricing.

In companies do you know how much each individual department can sign off for?

There's a basic, profound acceleration of this evolutionary process.

I'm looking for somebody to come before this body, and testify in a hearing and say, This is why they're wrong.

Technical

What was the market size? What share could you take?

A hell of a company.

Technical Details

Technical reason

But how do you think about pricing itself?

Technical things.

Technical Reason

That revenue model is different than the pricing tactics.

I mean, it's just technology.

But there are two types of prices.

And you know that it's going to be 100.

But to make it more real, if the price of an automobile had fallen as rapidly as the price of computing power, you could buy a car today for five dollars.

Do they have technology insight, or are they market insights?

Well, Arthur C. Clarke, a famous science fiction writer from the 1950s, said that, We overestimate technology in the short term, and we underestimate it in the long term.

Here's how it is. It's the fixed price.

I'm going to talk about two stories today.

The first three cost based pricing, value based pricing, or volume based pricing are all examples of fixed pricing tactics.

It has to be about transition.

We've got to show these kids interesting stuff.

Negotiated prices is a dynamic price.

The second problem I mentioned is the idea of a binary outcome.