They pay 1 million.

It's why the purchase price is so high.

So of course, what matters in a home?

Joe, tell me something.

So, and maybe in particular the people who were going to buy this car at any given price point

So in the last lecture, you remember the business model canvas, all the 9 components of a startup.

So archetypes really helped us understand our customers, they value prop, the revenue and some of our pricing tactics.

I'll give you some examples.

But today, we're going to talk about the first box, value proposition.

The price of admission.

The section chief accepted the proposal.

Southwest took on the airline industry by bringing up the traditional hub and spoke model and providing just very limited services but for an extremely low price.

Let's take a look at some value proposition examples.

They need to understand the external environment and they need to come in.

Who are your key partners and suppliers?

Look, Pat, First Rate got that contract fair and square.

If you expect the future price to go up and the good or the product in question is something that you can store, well, depending on how much you expected to go up, you're probably more likely to buy now buy before the price goes up.

And do you know why mr. Cooper would like to see mcnulty?

So those were kind of missing, but again starting with pains and gains was pretty good for their value proposition.

His proposal counted for nothing.

If you ever think about it, pricing that you negotiate yeah, we kind of have this price on paper, but that's just the starting point of the conversation.

I'd like a quote on the following.

She accepted the proposal to a certain degree.

He did well to accept the offer.

I can't believe you suggest that after what happened.

The proposal came up last week.

Now I'm making 300,000 a year. This seems like a good idea.

I think Bernanke's exact words were that, we're not going to buy at fire sale prices, we're going to buy at hold to maturity prices.

So number one, as you can now see that there are not only two customer segments, but there are two value propositions, that is, there is a value proposition that matches each one of the segments and there's a revenue stream that matches each one of the segments.

It does this in a couple of ways chasing productivity, which drives down prices and encourages us to buy more stuff.

Your suggestion is of no practical use.

His suggestion is worth considering.

By now, you're intimately familiar with the business model canvass.

Because the alternative to pricing on cost is pricing on value.

They can and will if we don't pay these invoices.

I have a proposition.

I can't emphasize enough that the business model canvas is just a start.

And then, as they went down, they kind of understood.

So at 2 more people would wanna buy 'cause things gonna go up.

His proposals were adopted at the meeting.

My proposal was turned down in the conference.

Now, if I could suggest...

Now we finally come to the last part of the business model canvas.

More like a proposal.

I have no choice but to accept your proposals.