So one thing that we did, and I'll give you an example of

Let's talk about what's going on today.

reviews

You can check out the projects on the studios and follow them on home page

One of these reviews is fake.

Forty thousand.

Let me highlight a couple of things here in the fake review.

Who? And what happened? And that's what happened here.

In North America, we call this Astroturfing, and Astroturfing is very common now.

A project called TEEB was started in 2007, and it was launched by a group of environment ministers of the G8 5.

But there are many, many other possibilities that have been put forward, probably hundreds.

You have an idea. You patch it.

They also used the first person singular, I, way more than the people that actually stayed there.

You have constant feedback. You have daily update sessions.

We just went across and showed this film n 2002 i contacted George from Big Daddy Magazine

An art review.

Chinese Water Army refers to thousands of people in China that are paid small amounts of money to produce content.

I'm done for.

If he were, on the other hand, intending to create a competitive service to JSTOR,

It's a very old literature by now, it's coming up on 50 years.

Big man in a suit of armor. Take that away, what are you? A genius, billionaire, playboy philanthropist.

He's coming. The 'Visible Man!

To help me regain my post.

Are you leaving because of me?

Here at TED there are great opportunities.

You remember those Astroturfing reviews that we were talking about before?

They were inserting themselves into the hotel review, kind of trying to convince you they were there.

Here's a reviewer online, on Amazon.

Our fake reviewers talked about who they were with and what they were doing.

So for me, for my mother, my grandmother, my father, my uncle, and for the common good

Not for me.

We can do this together.

For our families.

Our schools.

Now, I mention Squeak because Sebastian's first guest happened to see a rather large mouse run across the kitchen, and she promised that she would refrain from leaving a bad review on one condition he got a cat.

Once it has that information, it finds out more reviews about that, or maybe New York Times has a sound overview on that, so you can actually hear, on a physical book, a review as sound.

I messed up some of my lines.

Because of me?

However, in two months I was on my way to the Amazon.

How could it be that children are doing statistics?

He says, This is the gesture of the music.

Works for me.

It's just you and me now.

Please, take it, Andrei, for my sake.

That's why I left 40 minutes early.