Unexpectedly short lived code, that's pretty bad. Legacy code is actually successful, right?

Two, I've tried it. I've tried at Sciant.

Can you expand your product line?

We want to make sure that we actually listen to the people who eventually will buy this product.

I don't care when you get in in the morning. I don't care when you leave.

When you bring in the next new customers, banks now think that's a popular strategy, and this referral program just helps your customers, hopefully, who are satisfied sell more of your product for you.

The company always strives to satisfy its customers.

And unless you're in an existing market and you happen to know which features the customers have told you are more important.

They could tell you that I want bigger, faster, cheaper status quo.

I'm satisfied.

If you wanted to get fancy, this is a little bit inaccurate when the customer ordered less than 10 photos because, let's say the customer orders 10 photos.

Oh, don't patronize me, James. You know how much money I put into this show that I haven't even found yet?

We will take it to the potential customers.

It's not for you, it's for our customers. They're gonna demand a certain standard.

I mean how do they hear of our products, how do they know about you, and as we'll see later one of the interesting things is there are some customers that are users like in Google

One of the most important metrics to think about now that we have an end to end funnel is something called lifetime value and a lifetime value LTV is not your lifetime but your customer's lifetime.

And when customers call for service and they're dealing with happy people that can make decisions and are fulfilled, how do the customers feel?

Well getting customers is just like it sounds.

It assumes you will be going through this multiple times.

So we have to study all kinds of different materials, the shape that we want to do.

We have recently accepted a client who is VampireAmerican.

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

So there's another phrase called beautiful code and that's what we want you to build beautiful code.

She was pleased to be treated as a guest.

That's gratifying, man. Very, very gratifying.

We aim to please.

Just because there aren't any complaints, doesn't necessarily mean your customers are content.

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

It's exactly the same idea we might want to offer loyalty programs, contests and events, blogs, RSS and email, or social media all designed to engage customers.

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

What's most important to us when we make a video is what the customer sees.

You could say look, I performed services that will earn me 200 in the future

Another key component of understanding customers is understanding customer gains, which is a fancy way for saying what are the benefits that customers expect, or desires, so besides the jobs they want to get done what do they want to gain by using your product or service?

Gee, it takes a long time to learn, or we're happy with what we have, and it's kind of okay, and what makes your customers feel bad?

That's how much a regular customer would have to pay.

Are you satisfied or dissatisfied?

Well, 0.50 10,000, that cost me 5,000, but the goal isn't to just have people visit, the goal is to get them to the end of the funnel and at the end of the funnel,

And one of the things we need to understand is what's the archetype or the persona of our customers that we're actually wanting to get and so one of the things that's kind of hard for startups is to realize that getting customers isn't some abstract idea you really need to understand who your customers are and this is not just thinking about selling to consumers.

Because no one, and that was a constant problem...

Are you quite satisfied with your new house?

Anna loved you.

Towards him I have been kinder than towards myself.

So let's follow our Jersey Square team down and see what they've done for customer relationships.

And so they figure out how to sell existing customers more products.

Even though on day 1 you're not thinking about keeping customers because you're desperately worried about getting them, just understand the next thing you're going to be doing is worrying about how to keep your most valuable customer.