What are the costs of jerseys and warehousing and shipping and cleaning,

In a web or mobile product, instead of building a physical prototype, you need to have a low fidelity app or website available for customer feedback.

First one is we got to acquire customers and then we activate them.

And in value proposition, the goal of this is to find out that minimum viable product.

By now, you're intimately familiar with the business model canvass.

You cater an event where the cost to you was 200

I have no idea where my husband is.

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

Now we finally come to the last part of the business model canvas.

So on day one, these were their initial hypothesis coming into the class.

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

Now assume we actually have figured out that it require 4,025 customers at 75 cents in this campaign.

Now if you remember we started here on the left. We didn't earn and paid media.

Many companies have huge databases of customer information.

What is the word activate means.

Instead of pricing based on cost,

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

JU That's a good question, and we ask ourselves that every day.

This is what I called the you should be so lucky to have this problem part of the funnel, and that's how you grow the customers you have.

I want to build my corporate site to attract customers.

Let's just take a look at quickly a web example in getting customers, you're going to be o worrying about how do I acquire them that is how do I get them even to my website, how do I activate them that is how do I make them do something, and then later on we'll see after I got them how do I keep them around that is how do I not lose them through attrition and churn and then what can I do once I have customers to make them spend more money or use my product even more.

So, while the goal in value prop is to figure out the MVP, yes, we il see later the goal in customer segments is to figure out who and what the archetype of the customer is.

And number 4. Access to customers.

Apple is one of the few, truly cares.

The customer development process is actually a 4 step process.

So one of the interesting equations for every startup is that

That was the customer acquisition cost, CAC, here.

What's most important to us when we make a video is what the customer sees.

So in the last lecture, you remember the business model canvas, all the 9 components of a startup.

They could tell you that I want bigger, faster, cheaper status quo.

Next, they got out of the building again.

Here's your client list.

I want them to either pay for the product or sign up for something and become a user.

This last step is growing customers for the web mobile channels.

Let's go to month two

five days they personally got out of the building and spoke to 169 customers and had 190 people come to their website.

And referrals basically generates this outer viral loop.

Once I understand who my archetypes or persona is, the next thing I want to figure out is how do I get them in to this funnel.

How do I do that as we said, earned and paid media will drive customers somehow to be looking at a place that you're at, but the next step is much harder.

Many of our clients are AfricanAmerican.

We have recently accepted a client who is VampireAmerican.

A tech company's one of my clients.

Most of my clients are married.

Because no one, and that was a constant problem...

It's a big idea.