Now if you remember we started here on the left. We didn't earn and paid media.

Most of my clients are married.

I want them to either pay for the product or sign up for something and become a user.

It doesn't really work in this context.

Everybody knew that we never give any information to the police.

And in value proposition, the goal of this is to find out that minimum viable product.

By now, you're intimately familiar with the business model canvass.

Well getting customers is just like it sounds.

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

The lawyer has a lot of wealthy clients.

Mm mm. I came to see cooper.

So on day one, these were their initial hypothesis coming into the class.

Many companies have huge databases of customer information.

Now we finally come to the last part of the business model canvas.

Instead of pricing based on cost,

You cater an event where the cost to you was 200

I have no idea where my husband is.

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

In a physical channel, this requires lots of interviews, demos, and prototypes and lots of eyeball of contacts.

Coffee time.

His eyes were strange.

Apple is one of the few, truly cares.

Well, 0.50 10,000, that cost me 5,000, but the goal isn't to just have people visit, the goal is to get them to the end of the funnel and at the end of the funnel,

More than likely we'll make money from royalties and commercial licensing, etc.

I want to use and on the web, I might be paying Google forever.

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

Busy, huh?

The only fallacy in this is that you assume that your first customers are going to be in the mainstream.

Well, hopefully it gets kind of fun because the real metric the way we kind of measure things, the language we use on the web is customer acquisition cost.

So in the last lecture, you remember the business model canvas, all the 9 components of a startup.

They could tell you that I want bigger, faster, cheaper status quo.

Next, they got out of the building again.

Here's your client list.

Let's do an exercise and see what it feels like and how does it work to get an activated customer and how much it cost.

So the impact of all this has been essentially one of growing the market, because it focused on the non customer, and then by reaching the unreached, we're able to significantly grow the market.

This is what I called the you should be so lucky to have this problem part of the funnel, and that's how you grow the customers you have.

Let's go to month two

And what do great customers do, great feeling customers?

So we've done no catering this month but we've gotten a lot of money

JU That's a good question, and we ask ourselves that every day.

Many of our clients are AfricanAmerican.

We have recently accepted a client who is VampireAmerican.

A tech company's one of my clients.

Because no one, and that was a constant problem...

It's a big idea.