Relative position

Absolute

And in value proposition, the goal of this is to find out that minimum viable product.

By now, you're intimately familiar with the business model canvass.

Remember we talked earlier about pains and gains for this customer segment.

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

All these right now are hypothesis, but pretty good starting points.

So on day one, these were their initial hypothesis coming into the class.

Change Horizontal Alignment

Change Vertical Alignment

Now if you remember we started here on the left. We didn't earn and paid media.

If I were to do minus 10, I would get a vector going in this direction that goes way like that.

Many companies have huge databases of customer information.

No relative position

Now we finally come to the last part of the business model canvas.

Instead of pricing based on cost,

You cater an event where the cost to you was 200

I have no idea where my husband is.

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

Why don't you match the titles below with the roles of the customers?

Thrun And surprisingly, the answer is 7.

The non evil record label that is fair to artists and customers alike

At the end of the day, not only do you know about the pains and gains of these customers, but you specifically know who they are.

Set the target filter position.

Apple is one of the few, truly cares.

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

I copy, Gold Leader. Move into position.

How do you actually make money from your product and service being sold to customer segments?

Check up their belt locators.

Well, 0.50 10,000, that cost me 5,000, but the goal isn't to just have people visit, the goal is to get them to the end of the funnel and at the end of the funnel,

So in the last lecture, you remember the business model canvas, all the 9 components of a startup.

They could tell you that I want bigger, faster, cheaper status quo.

Next, they got out of the building again.

Here's your client list.

This is what I called the you should be so lucky to have this problem part of the funnel, and that's how you grow the customers you have.

Let's go to month two

Title bold, 24 pixels tall.

Cold calls are the primary function of the telemarketing department.

JU That's a good question, and we ask ourselves that every day.

Many of our clients are AfricanAmerican.

We have recently accepted a client who is VampireAmerican.

A tech company's one of my clients.

Most of my clients are married.

Because no one, and that was a constant problem...

It's a big idea.