So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

This is what I called the you should be so lucky to have this problem part of the funnel, and that's how you grow the customers you have.

I couldn't come up with any ideas.

And in value proposition, the goal of this is to find out that minimum viable product.

But the Earth Witness project wouldn't need to be limited to problems.

By now, you're intimately familiar with the business model canvass.

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

So on day one, these were their initial hypothesis coming into the class.

Isolated the compound that's in emily kramer's blood

Sir, what is your business, and who is your customer?

Now if you remember we started here on the left. We didn't earn and paid media.

So the impact of all this has been essentially one of growing the market, because it focused on the non customer, and then by reaching the unreached, we're able to significantly grow the market.

Well, yes, in fact we do and the list can start becoming longer and longer.

That's our variance right over there.

Many companies have huge databases of customer information.

In East Asia, we have had successful economic growth stories such as Korea, Taiwan,

Now we finally come to the last part of the business model canvas.

Instead of pricing based on cost,

You cater an event where the cost to you was 200

I have no idea where my husband is.

In certain cases, it prolonged patients' lives and even resulted in remission.

That technology will be used on de extincted animals.

Apple is one of the few, truly cares.

And what Christensen said is, What functional or social jobs are getting done?

And so we can regrow these surfaces biologically.

And our product fits right here and here's why, etc.

Here we are down in our post function.

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

And so let's look at both of these get, keep and grow for physical and web mobile channels in a little more detail.

So in the last lecture, you remember the business model canvas, all the 9 components of a startup.

They could tell you that I want bigger, faster, cheaper status quo.

Next, they got out of the building again.

Here's your client list.

And this is kind of an interesting idea because most startups and most founders are focused on how do I get them to activate here?

He went far in business.

Let's go to month two

As I'm sure you know, Mr. Horn was our most important client.

A man will succeed to the same extent as he perseveres.

And so they're holding off until they get a deal with them.

JU That's a good question, and we ask ourselves that every day.

Many of our clients are AfricanAmerican.

We have recently accepted a client who is VampireAmerican.

A tech company's one of my clients.

Most of my clients are married.

Because no one, and that was a constant problem...