And in value proposition, the goal of this is to find out that minimum viable product.

This is what I called the you should be so lucky to have this problem part of the funnel, and that's how you grow the customers you have.

I have told you how to treat customers.

By now, you're intimately familiar with the business model canvass.

And number 4. Access to customers.

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

Once I understand who my archetypes or persona is, the next thing I want to figure out is how do I get them in to this funnel.

So on day one, these were their initial hypothesis coming into the class.

Now if you remember we started here on the left. We didn't earn and paid media.

Many companies have huge databases of customer information.

Now we finally come to the last part of the business model canvas.

Instead of pricing based on cost,

You cater an event where the cost to you was 200

I have no idea where my husband is.

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

Apple is one of the few, truly cares.

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

Options?

The non evil record label that is fair to artists and customers alike

So in the last lecture, you remember the business model canvas, all the 9 components of a startup.

They could tell you that I want bigger, faster, cheaper status quo.

Why do you want to think about keeping customers is that customers are a lot more expensive to acquire over here than they are to keep.

Next, they got out of the building again.

Here's your client list.

But for you to be a successful company and actually thinking about how much you could spend on them over here, you need to understand can I get them to spend more and more over time and how to keep them

We care how we make our profit.

Let's go to month two

And if you plot them, you must choose some system.

Lines.

Our policy is to satisfy our customers.

JU That's a good question, and we ask ourselves that every day.

Many of our clients are AfricanAmerican.

We have recently accepted a client who is VampireAmerican.

A tech company's one of my clients.

Most of my clients are married.

Because no one, and that was a constant problem...

It's a big idea.

That's your job as the facilitator and coach.

We've got customers.

Who do you do that for?

Defense department's largest contractor.

He's not the client.

So let's follow our Jersey Square team down and see what they've done for customer relationships.

So, while the goal in value prop is to figure out the MVP, yes, we il see later the goal in customer segments is to figure out who and what the archetype of the customer is.

So one of the interesting equations for every startup is that