And in value proposition, the goal of this is to find out that minimum viable product.

By now, you're intimately familiar with the business model canvass.

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

Regulation needs to change. Platforms need to become cheaper.

Many companies have huge databases of customer information.

Instead of pricing based on cost,

You cater an event where the cost to you was 200

I have no idea where my husband is.

How do you actually make money from your product and service being sold to customer segments?

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

Now we finally come to the last part of the business model canvas.

So on day one, these were their initial hypothesis coming into the class.

Now if you remember we started here on the left. We didn't earn and paid media.

Apple is one of the few, truly cares.

Everybody knew that we never give any information to the police.

And so, think about it and make a list of what each gain your products and services create according to its relevance to the customer.

Let's go to month two

Next, they got out of the building again.

Here's your client list.

And when you finally, finally think you do have something that matches customer needs, you get to the next step, which is customer validation.

This is what I called the you should be so lucky to have this problem part of the funnel, and that's how you grow the customers you have.

They run something called the loyalty programs.

So let's follow our Jersey Square team down and see what they've done for customer relationships.

JU That's a good question, and we ask ourselves that every day.

Many of our clients are AfricanAmerican.

We have recently accepted a client who is VampireAmerican.

A tech company's one of my clients.

Most of my clients are married.

So, while the goal in value prop is to figure out the MVP, yes, we il see later the goal in customer segments is to figure out who and what the archetype of the customer is.

And number 4. Access to customers.

We talked about value proposition, we talked about customer segments, we talked about channels, but today we're going to focus on customer relationships.

Another great example is Fidelity.

Done. Last page has Bowman's clients from the U.S.

So in the last lecture, you remember the business model canvas, all the 9 components of a startup.

They could tell you that I want bigger, faster, cheaper status quo.

The customer development process is actually a 4 step process.

That's a gentlemen's club. I told you about it. The Singapore clients come to the city, they love that crap.

And so let's look at both of these get, keep and grow for physical and web mobile channels in a little more detail.

What the devil's this? came in a tone of angry expostulation from above the collar of the figure.

And referrals basically generates this outer viral loop.

I have told you how to treat customers.

Existing markets well, the customers well, they're know. We know who they are. They exist.

Because no one, and that was a constant problem...

It's a big idea.