For new customers, the store offers a one time discount of 3.

Why don't you match the titles below with the roles of the customers?

This is what I called the you should be so lucky to have this problem part of the funnel, and that's how you grow the customers you have.

One of the most important metrics to think about now that we have an end to end funnel is something called lifetime value and a lifetime value LTV is not your lifetime but your customer's lifetime.

We have recently accepted a client who is VampireAmerican.

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

So it's very important to them to track piracy exactly because of this, and the people who are buying, the pirates, are not their customers anyway, because their customers want the real deal.

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

I mean how do they hear of our products, how do they know about you, and as we'll see later one of the interesting things is there are some customers that are users like in Google

They could tell you that I want bigger, faster, cheaper status quo.

And instead of putting that 400 in cash, because you didn't get the cash you can't do that,

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

And in value proposition, the goal of this is to find out that minimum viable product.

And in this class, we're going to be talking about the first two steps, customer discovery, customer validation, the pivots that connect them, and then a few that are lucky.

Well, 0.50 10,000, that cost me 5,000, but the goal isn't to just have people visit, the goal is to get them to the end of the funnel and at the end of the funnel,

Well getting customers is just like it sounds.

Now if you remember we started here on the left. We didn't earn and paid media.

It's exactly the same idea we might want to offer loyalty programs, contests and events, blogs, RSS and email, or social media all designed to engage customers.

We will take it to the potential customers.

To correct an out of phase machine, perform the following steps

So one of the interesting equations for every startup is that

That was the customer acquisition cost, CAC, here.

But Mr. Wallace, I'll need at least a week in Cleveland to visit all my accounts.

Well, hopefully it gets kind of fun because the real metric the way we kind of measure things, the language we use on the web is customer acquisition cost.

Seems intuitively obvious but what you want to make sure is the amount of money you're collecting over here is bigger than the customer acquisition cost to remember the amount of money you're spending from here to here.

And the goal of all this is to actually define the customer persona or archetype, which is just a fancy way for saying

By now, you're intimately familiar with the business model canvass.

So on day one, these were their initial hypothesis coming into the class.

Now we finally come to the last part of the business model canvas.

Well, remember this was to acquire a customer.

I have no idea where my husband is.

So, while the goal in value prop is to figure out the MVP, yes, we il see later the goal in customer segments is to figure out who and what the archetype of the customer is.

And we found after much research that actually not much research, quite simple research that the counterfeit customer was not our customer.

What's most important to us when we make a video is what the customer sees.

Today, we're going to be talking about customer relationships.

Another key component of understanding customers is understanding customer gains, which is a fancy way for saying what are the benefits that customers expect, or desires, so besides the jobs they want to get done what do they want to gain by using your product or service?

And they say that the new customer gets a one time discount of 3.

And after two days, you have activated 20 customers.

And one of the things we need to understand is what's the archetype or the persona of our customers that we're actually wanting to get and so one of the things that's kind of hard for startups is to realize that getting customers isn't some abstract idea you really need to understand who your customers are and this is not just thinking about selling to consumers.

Maybe now you want to give them discounts on future purchases.

Why do you want to think about keeping customers is that customers are a lot more expensive to acquire over here than they are to keep.

The first step is customer discovery.

This last step is growing customers for the web mobile channels.

Credit companies send their customers monthly bills.

Now assume we actually have figured out that it require 4,025 customers at 75 cents in this campaign.