What are the costs of jerseys and warehousing and shipping and cleaning,

Show them the grumpy employees.

A red light shows the electricity is out of phase

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

Market segmentation.

So in month 1 you cater an even where the cost to you was 100

To correct an out of phase machine, perform the following steps

What are all the pieces? Well let's take a look.

Get is how you actually acquire customers and get them to purchase your product.

And in value proposition, the goal of this is to find out that minimum viable product.

And number 4. Access to customers.

By now, you're intimately familiar with the business model canvass.

And what do great customers do, great feeling customers?

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

Those are entrepreneurial traits that you want to be nurturing.

Now, switch on the Machine's primary Breaker and move to the Control Panel and press POWER ON

Much like ranking ranking pain, I want you to think about ranking gains.

So on day one, these were their initial hypothesis coming into the class.

The lawyer has a lot of wealthy clients.

All these right now are hypothesis, but pretty good starting points.

It's exactly the same idea we might want to offer loyalty programs, contests and events, blogs, RSS and email, or social media all designed to engage customers.

Customer service meant actually talking to the people who came into your shop.

Now if you remember we started here on the left. We didn't earn and paid media.

Even though on day 1 you're not thinking about keeping customers because you're desperately worried about getting them, just understand the next thing you're going to be doing is worrying about how to keep your most valuable customer.

Many companies have huge databases of customer information.

Now we finally come to the last part of the business model canvas.

We all work on little laptops and try to move desks to change the way we think.

Instead of pricing based on cost,

You cater an event where the cost to you was 200

I have no idea where my husband is.

But a consultant told us we need to manage our clients and not service them.

And so they figure out how to sell existing customers more products.

They give better service not worse, but better.

The next thing is revenue streams.

Did you see how many clients Jane had?

Apple is one of the few, truly cares.

So if you happen to be a man, Ashley over there will suck your dick.

His eyes were strange.

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

So in the last lecture, you remember the business model canvas, all the 9 components of a startup.

They could tell you that I want bigger, faster, cheaper status quo.

Next, they got out of the building again.

Here's your client list.

We talked about value proposition, we talked about customer segments, we talked about channels, but today we're going to focus on customer relationships.

This is what I called the you should be so lucky to have this problem part of the funnel, and that's how you grow the customers you have.