Now if you remember we started here on the left. We didn't earn and paid media.

Show them the grumpy employees.

Much like ranking ranking pain, I want you to think about ranking gains.

What are the costs of jerseys and warehousing and shipping and cleaning,

That's a gentlemen's club. I told you about it. The Singapore clients come to the city, they love that crap.

A red light shows the electricity is out of phase

Pricing is kind of the tactics.

I want them to either pay for the product or sign up for something and become a user.

As was simulated, the value proposition includes all the features of your product but also the pains and gains you're solving for the customer segment and that's where the market goes.

So in month 1 you cater an even where the cost to you was 100

To correct an out of phase machine, perform the following steps

What are all the pieces? Well let's take a look.

And in value proposition, the goal of this is to find out that minimum viable product.

By now, you're intimately familiar with the business model canvass.

And what do great customers do, great feeling customers?

Well getting customers is just like it sounds.

In customer relationships all the get keep grow metrics, some of which we talked about, some of which you'll discover, what were the customer acquistion costs?

Those are entrepreneurial traits that you want to be nurturing.

Now, switch on the Machine's primary Breaker and move to the Control Panel and press POWER ON

So on day one, these were their initial hypothesis coming into the class.

Customer service meant actually talking to the people who came into your shop.

Many companies have huge databases of customer information.

Another example of a customer segment was someone making new kite boarding equipment.

Now we finally come to the last part of the business model canvas.

Instead of pricing based on cost,

You cater an event where the cost to you was 200

I have no idea where my husband is.

But a consultant told us we need to manage our clients and not service them.

So in our last lectures we talked about value proposition, customer segments, distribution channels, customer relationships get, keeping and growing customers.

They give better service not worse, but better.

Earlier we looked at the 4 phases of the entire customer development process, but now let's take a look at the customer discovery process itself and order its phases.

The next thing is revenue streams.

Apple is one of the few, truly cares.

So if you happen to be a man, Ashley over there will suck your dick.

Well, 0.50 10,000, that cost me 5,000, but the goal isn't to just have people visit, the goal is to get them to the end of the funnel and at the end of the funnel,

What is it you're building and for who?

What's the sum of all the revenue from day 1 purchase, so you're keeping them through all the grow activities you're undertaking.

On the house.

I want to use and on the web, I might be paying Google forever.

So in the last lecture, you remember the business model canvas, all the 9 components of a startup.

They could tell you that I want bigger, faster, cheaper status quo.

In an existing market, if customers react to your hypothesis that what they needed was higher performance and you are correct, this is your revenue curve.

Next, they got out of the building again.

Here's your client list.

Well, hopefully it gets kind of fun because the real metric the way we kind of measure things, the language we use on the web is customer acquisition cost.