But, actually, it's suddenly come to me after years working in the business, that what we create in advertising, which is intangible value you might call it perceived value, you might call it badge value, subjective value, intangible value of some kind gets rather a bad rap.

Which is that, actually, first one, all value is actually relative.

Not worth the remembered value.

I always place a high value on knowledge.

This proverb is worth remembering.

Antique carpets are especially valuable.

In this case, you're saying that the equity in this company is worth 189,000.

Disney, 10 or 15 years ago, right, the Disney the company that is probably best known for family values out there,

Now what's our mantra of this day and age I wonder?

If you went and you were valuing two companies against one another, you'd want to know which was more valuable.

Older carpets are more valuable than newer carpets.

Or if the DVD has special features.

It is worthwhile remembering the moral.

But we think the market will buy the fact that these guys are worth,

I think uses an analogy which is probably the best justification and explanation for the value of marketing, the value of perceived value and the fact that we should actually treat it as being absolutely equivalent to any other kind of value.

System integrators, not only supporting, servicing, and integrating your products but potentially tens of others.

This dictionary is very expensive, but is worth buying.

Oh, they're similar businesses.

And this is a book on how to repair a transmission.

I wonder if it's worth it.

Unfortunately, these seed banks are located around the world in buildings and they're vulnerable.

Tightly knit carpets are generally more valuable.

But what you find is this is different from classification as before.

Highest Rated

The mountain is not valuable because it is high.

And my brother and I were raised with all that you really need

Because I'm nothing. there's nothing to see.

Because I am much older, much cleverer, and much less valuable

Oh, priceless? Mmhm.

If you have a good garden, it will enhance the value of your house.

But the present value, what does that mean?

Not so in Italy.

I set it up with the foreman. I set it up with the owner of the land.

Is all of our brain going to start to shrink and atrophy like that?

If you have an idea, send it back to us.

You'll be briefed... ...on a needtoknow basis.

It must be valuable.

Choose your frame of reference and the perceived value and therefore the actual value is completely tranformed.

Next thing I learned from Steve Jobs is

What values do you use to judge?

It's really not worth it.

The money's worthless.

Not worth a bullet.

Our children, right?

A book not worth reading is not worth buying in the first place.