Massive dynamics William Bell.

I'm Nina Sharp, executive director.

It can be used in interesting ways.

Then you can really achieve good in some interesting ways.

I'm sorry, I don't know what that is, massive dynamics.

Farmville has more active users than Twitter.

This next decade is the decade of games.

The resources are mindshare, and the tools, the raw materials, are these game dynamics.

They go places, do challenges, earn points.

You shared your lab with the founder of massive dynamics?

I'm not saying that we should do this every again.

Milne developed a model that is based on special relativity.

So, I think that's good.

And apparently, William Bell is out of the country for the next two weeks.

And they have these systems where you can level up.

This sort of loss of free will that occurs in games can be frightening.

The robotic assist tools there were used in my surgery, the drugs I took afterwards... were developed and manufactured by massive dynamics.

And the tools, the resources that we use to build a game layer, are game dynamics themselves.

Same concept, but looking at communication dynamics in a very different sphere.

We call this a co viewing clique, a virtual living room if you will.

And the resources we use are not this two dimensional swath of land that we have.

Be quiet and just take a look at this!

looking at the science of human motivation, particularly the dynamics of extrinsic motivators and intrinsic motivators.

Feeling empty as the air, where I'll very soon will be

There are credit card schemes and airline mile programs, coupon cards and all these loyalty schemes that actually do use game dynamics and are building the game layer they just suck.

Ji Young still growing vs. Other members stopped growing

So for walking count one, two when there's an action sign.

Isn't the Chairman's position just waiting for you?

Best of the best.

Maybe even zero, because it will fit the training set really well.

The final one I want to talk about and it's a great one to end on is this concept of communal discovery, a dynamic in which everyone has to work together to achieve something.

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In Kenya, we have an entrance exam to go into high school.

This is used in some famous consumer web stories like Digg, which I'm sure you've all heard of.

Good? Yeah, No, I'm great, you know, it's totally great.

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